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Course Criteria
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3.00 Credits
Survey of the activities employed by producers and sellers of goods and services to determine and satisfy the wants and needs of customers. Topics include the basic elements of a marketing program (product design, promotion, pricing, and distribution) and the effects of the external environment (competition, the economy, legislation and social responsibility) on marketing decisions. Prerequisites: BUMG 112 and BUEC 121 or instructor consent.
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3.00 Credits
A study of how individuals make decisions regarding product/service choices. Theoretical concepts are drawn from psychology, sociology, anthropology and economics. Practical applications include product testing, advertising analysis and in-class exercises demonstrating key concepts. Prerequisite: BUMK 220.
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3.00 Credits
Examination of the marketing tools and techniques used in managing all aspects of the marketing operation. The focus is on case studies and applying concepts in practice. Students are expected to become familiar with current marketing theory and trends. Prerequisites: BUMK 220 and junior standing.
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3.00 Credits
Examination of the opportunities and problems associated with worldwide product/service marketing. Topics include the political, legal, historical, geographical and cultural environment, and the adaptations necessary to be a successful marketer. Prerequisite: BUMK 220.
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3.00 Credits
In this general education course, students will learn chemical and physical principles by exploring a specific focus area in which chemistry is relevant to societal issues or technological advancements. They will apply the methods of science through experiments and learn to communicate scientific and quantitative information. The focus area will vary from among topics such as art, food and nutrition, the environment, forensic science, the material world, and others. The course develops scientific thinking and helps students understand important interdisciplinary connections. Two hours lecture; two hours laboratory. This course is designated as math/natural sciences division general education course.
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4.00 Credits
This course is designed to introduce students to the molecular design of life. The course will provide a broad overview of general chemistry principles with a special focus on chemical bonding, solutions and acid-base chemistry; organic chemistry principles with an emphasis on structure and functional group reactivity; and biochemistry principles with a focus on nutrition, structures and drugs. Laboratory work includes basic techniques of qualitative and quantitative measurements and the application of chemical principles. Three hours lecture; two hours laboratory. Prerequisite: High school chemistry or consent. This course is designated as math/natural sciences division general education course.
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4.00 Credits
General Chemistry I is the first semester of a two-semester course intended for science majors and minors. The topics studied include atomic theory, stoichiometry, chemical bonding, thermochemistry, periodicity, solution chemistry and selected topics in descriptive chemistry. The laboratory program includes gravimetric, colorimetric, thermometric and selected volumetric methods of analysis. Students are introduced to spreadsheet and graphical analysis of laboratory data and molecular modeling, and perform a variety of computer-interfaced experiments. Three hours lecture; three hours laboratory. This course is designated as math/natural sciences division general education course. Prerequisites: ACT Math subscore of 23 or higher or successful completion of Math 113 or equivalent.
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4.00 Credits
A continuation of General Chemistry I. The topics discussed include equilibrium reactions, spontaneity, acids-bases, kinetics, oxidation-reduction and precipitation reactions, the chemistry of complex ions, transition metal chemistry, and radioactivity. The laboratory program extends the use of spreadsheet, graphical analysis and computer interfaced experimentation in acid-base titrations, electrochemistry, volumetric analysis and nuclear chemistry. A brief qualitative analysis scheme is also carried out in the laboratory program. Three hours lecture; three hours laboratory. Prerequisite: CHEM 110 with grade of C- or higher or consent of the instructor. This course is designated as math/natural sciences division general education course.
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3.00 Credits
Courses offered periodically in some area of introductory chemistry or contemporary issues in science. These courses include, but are not restricted to, environmental science, world of polymers and microcomputer-based experimentation.
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4.00 Credits
In this course, students learn to recognize and name organic functional groups. Students learn about systems to represent organic molecules, stereochemistry, how structure affects physical properties, drawing resonance forms with proper arrow convention, organic acid-base reactions, substitution and elimination reactions and one-step syntheses. In the laboratory, students investigate how structure affects physical properties such as reactivity, boiling point, melting point, optical rotation, and solubility. Students also learn how to perform fundamental techniques such as crystallization, filtration, distillation, refractive index, extraction, thin-layer, column and gas chromatography. Students will also interpret IR, 1H and 13C NMR spectra in identification of unknowns. Three hours lecture; four hours laboratory. Prerequisite: CHEM 111.
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