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MKTG 3710: Data Base Marketing
3.00 Credits
Hawaii Pacific University
A course that provides state-of-the-art data base marketing techniques. Various techniques of obtaining information regarding consumer preferences for the purpose of developing a data base are explored. Students obtain practical experience designing and utilizing a data base in preparing individualized communication. Pre: CSCI 3201 and MKTG 3000..
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MKTG 3990: Nonpaid Internship
1.00 - 3.00 Credits
Hawaii Pacific University
See Internships page 393.
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MKTG 3991: Paid Internship
1.00 - 3.00 Credits
Hawaii Pacific University
See Internships page 393.
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MKTG 4000: Integrated Marketing
3.00 Credits
Hawaii Pacific University
An introduction to the incorporation of marketing strategy within a business with the focal discussion point being the customer and the marketing mix (product, price, promotion, placement). Internal and external factors impacting an organization's marketing strategy are explored. Pre: MKTG 3000.
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MKTG 4100: Customer Service
3.00 Credits
Hawaii Pacific University
A vast repertoire of techniques for maximizing customer satisfaction, and therefore establishing the long run relationship with the business/service are examined. Businesses and service organizations which are particularly noted for their service are examined and benchmarked. Analysis is conducted with regard to cost and benefits of enhancing customer service. Pre: MKTG 3000.
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MKTG 4400: Marketing Management
3.00 Credits
Hawaii Pacific University
A basic "marketing for managers" course, providing fordiscussion and solution of problems and current issues involving product strategy, pricing, distribution, promotion, and marketing research from a management viewpoint. Emphasis is on social and economic responsibilities for the marketing function. Pre: MKTG 3000.
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MKTG 4997: Directed Readings in Marketing
1.00 - 3.00 Credits
Hawaii Pacific University
Directed individualized readings. Pre: Consent of instructor.
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MKTG 6100: Global Consumer
3.00 Credits
Hawaii Pacific University
This course will target the consumer with access to the global market place. The course will focus on the changing demographics of the consumer. In addition, the impact of technology and changes needed in promotion strategy will be addressed. Students will conduct comparative studies as part of the course requirements. Pre: MKTG 6000. Graduate standing.
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MKTG 6110: Market Research
3.00 Credits
Hawaii Pacific University
A distinctive marketing perspective on strategic management issues, building on the functional foundations of marketing. The course covers the basic methods of analysis such as life cycle, experience curves, Profit Impact on Market Strategies (PIMS), portfolio models, and decisions support systems that help support the strategic planning process. Pre: MKTG 6000 and either MS 6000 or QM 6010.
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MKTG 6200: Strategic Brand Management
3.00 Credits
Hawaii Pacific University
This course examines the product management process from the perspective of the brand manager. It covers the strategic product decisions which must be made in the areas of: (1 credit) the development and introduction of new products/brands - from the idea of commercialization; (2) the marketing of existing brands, with emphasis on building, managing, and leveraging brand equity; and (3) the marketing of product modifications, product line extensions, brand extensions, and product deletions. Pre: MKTG 6000.
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