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MKTG 3110: Market Research
3.00 Credits
Hawaii Pacific University
This course examines the fundamental techniques and methods of analysis used to successfully examine product/ service potential, consumer sentiment, market saturation, or segmentation. Students present results in a professional manner that will support strategic planning initiatives. Pre: MKTG 3000 and MATH 1123.
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MKTG 3200: Product Management and Creativity Marketing
3.00 Credits
Hawaii Pacific University
Students are challenged with distinguishing selected products or services to consumers in crowded competitive markets. Methods are then analyzed to manage the brand successfully into the market. Pre: MKTG 3000.
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MKTG 3420: International Marketing
3.00 Credits
Hawaii Pacific University
A course that focuses on problems and issues in: marketing management; strategic planning; research and analysis; advertising; and product distribution in international business. Pre: MKTG 3000.
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MKTG 3500: Web Advertising
3.00 Credits
Hawaii Pacific University
A survey of advertising theory, techniques, and applications. Topics include: targeting specific markets; deciding on particular advertising strategies and media; applicable communication theory; management and evaluation of advertising campaigns; the technical aspects of layout and design; and writing copy. Pre: MKTG 3000.
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MKTG 3520: Sales Force Management
3.00 Credits
Hawaii Pacific University
Principles of selling and salesmanship. Selling techniques, the social psychological principles of persuasion, and pertinent facets of interpersonal communication are analyzed. Instruction includes lectures, discussions, and the application of relevant principles and techniques. Pre: MKTG 3000.
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MKTG 3600: Guerilla Marketing
3.00 Credits
Hawaii Pacific University
Certain situations and products often require extraordinary initiatives. The basic marketing process is reviewed with any eye toward understanding when and how tactical disruptions can be effective means of presenting unique products and services. Case studies are a cornerstone of the course. Pre: MKTG 3000.
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MKTG 3610: Sports Marketing
3.00 Credits
Hawaii Pacific University
With sports marketing a multibillion dollar a year business, marketers need to pay special attention to the media coverage, general marketing mix, public relations, visual communications, pricing strategy and merchandise connections that are relevant in this expanding industry. The course uses both text and cases for reference. Pre: MKTG 3000.
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MKTG 3620: Services Marketing
3.00 Credits
Hawaii Pacific University
Unlike manufacturing, services are processes that involve customers in their production. This calls for a whole new method of analyzing producer-consumer interactions. Services account for almost 70 percent of the U.S. GDP and over 75 percent of its non-farm jobs yet are rarely studied as a separate subject. This course studies the nature of services as products, their pricing, promotion, and placement strategies. Course work includes case studies, class discussions, and primary research for a written project. Pre: MKTG 3000.
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MKTG 3630: Retail Management
3.00 Credits
Hawaii Pacific University
The study of the principles and function of retailing and retail management. The course features analysis of various fundamental problems in retailing, location, and layout; merchandise planning; buying and selling organizations; expense analysis and control; and coordination of store activities. Pre: MKTG 3000.
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MKTG 3700: Electronic Marketing
3.00 Credits
Hawaii Pacific University
A course that discusses the technique and tools used by marketers to harness the marketing potential of the Internet. Current methods of incorporating online marketing into the overall strategy of a business are analyzed, including the use of the Internet for customization, personalization, real-time pricing, and customer relationship management. Pre: MKTG 3000.
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