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Course Criteria
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3.00 Credits
A course that presents a balance of theory and practical applications concerning selling, persuasion, communication, advertising, and promotion. Topics include: management of the sales force; compensation, training, and motivation; and individual selling techniques for newspapers, magazines, radio, television, and other media. Pre: ADPR 2000 and WRI 1200.
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3.00 Credits
An overview of nonpersonal promotional strategies including planning, budgeting, media selection, message design, and timing. Case studies illustrate using mass media, special events, in-store displays, advertising, public relations, and visual communication to affect consumer buying behavior. Industry dynamics, controversies, trends, and implications are analyzed. Pre: ADPR 2000 and WRI 1200.
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1.00 - 3.00 Credits
Course title, content, and pre-requisites will vary. May be repeated for a total of 9 credits when title and content have changed. Pre: Varies.
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1.00 - 3.00 Credits
See Internships page 393.
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1.00 - 3.00 Credits
See Internships page 393.
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3.00 Credits
This course is the capstone for the Strategic Communication Program of the College of Communication. It prepares the student for entry into the professional world of strategic communication, including advertising, public relations, and all of the fields included in those general categories. The course guides the students to utilize all of the theories and models of communication, planning strategies, and implementation techniques, in order to develop a strong strategic plan for an existing organization in the Honolulu community. Pre: ADPR 2000, ADPR 3400, ADPR 3500 and WRI 1200.
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1.00 Credits
The study of the total force structure, strategic offensive and defensive, general purpose, and aerospace support forces of the Air Force in the contemporary world.
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1.00 Credits
Conducted within the framework of organized cadet corps with progression of experiences designed to develop leadership potential. Involves Air Force customs and courtesies, drills, and career progression.
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1.00 Credits
The study of the total force structure, strategic offensive and defensive, general purpose, and aerospace support forces of the Air Force in the contemporary world.
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1.00 Credits
Conducted within the framework of organized cadet corps with progression of experiences designed to develop leadership potential. Involves Air Force customs and courtesies, drills, and career progression.
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