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ADPR 3600: Media Sales
3.00 Credits
Hawaii Pacific University
A course that presents a balance of theory and practical applications concerning selling, persuasion, communication, advertising, and promotion. Topics include: management of the sales force; compensation, training, and motivation; and individual selling techniques for newspapers, magazines, radio, television, and other media. Pre: ADPR 2000 and WRI 1200.
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ADPR 3700: Integrated Promotion Management
3.00 Credits
Hawaii Pacific University
An overview of nonpersonal promotional strategies including planning, budgeting, media selection, message design, and timing. Case studies illustrate using mass media, special events, in-store displays, advertising, public relations, and visual communication to affect consumer buying behavior. Industry dynamics, controversies, trends, and implications are analyzed. Pre: ADPR 2000 and WRI 1200.
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ADPR 3700 - Integrated Promotion Management
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ADPR 3910: Selected Topics in Adv.and Public Relations
1.00 - 3.00 Credits
Hawaii Pacific University
Course title, content, and pre-requisites will vary. May be repeated for a total of 9 credits when title and content have changed. Pre: Varies.
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ADPR 3990: Nonpaid Internship
1.00 - 3.00 Credits
Hawaii Pacific University
See Internships page 393.
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ADPR 3990 - Nonpaid Internship
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ADPR 3991: Paid Internship
1.00 - 3.00 Credits
Hawaii Pacific University
See Internships page 393.
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ADPR 3991 - Paid Internship
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ADPR 4900: Strategic Communication Seminar
3.00 Credits
Hawaii Pacific University
This course is the capstone for the Strategic Communication Program of the College of Communication. It prepares the student for entry into the professional world of strategic communication, including advertising, public relations, and all of the fields included in those general categories. The course guides the students to utilize all of the theories and models of communication, planning strategies, and implementation techniques, in order to develop a strong strategic plan for an existing organization in the Honolulu community. Pre: ADPR 2000, ADPR 3400, ADPR 3500 and WRI 1200.
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AIR 1010: Foundations of U
1.00 Credits
Hawaii Pacific University
The study of the total force structure, strategic offensive and defensive, general purpose, and aerospace support forces of the Air Force in the contemporary world.
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AIR 1011: Initial Military Training I
1.00 Credits
Hawaii Pacific University
Conducted within the framework of organized cadet corps with progression of experiences designed to develop leadership potential. Involves Air Force customs and courtesies, drills, and career progression.
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AIR 1020: Foundations of U
1.00 Credits
Hawaii Pacific University
The study of the total force structure, strategic offensive and defensive, general purpose, and aerospace support forces of the Air Force in the contemporary world.
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AIR 1021: Initial Military Training II
1.00 Credits
Hawaii Pacific University
Conducted within the framework of organized cadet corps with progression of experiences designed to develop leadership potential. Involves Air Force customs and courtesies, drills, and career progression.
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