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Course Criteria
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3.00 Credits
An advanced study of accounting theory that undertakes analyzing generally accepted accounting principles. Both historical and current principles as articulated by the AICPA, FASB, and other accounting organizations are reviewed. Additional topics include application of accounting theory and current trends. Pre: ACCT 6000 or consent. Graduate standing.
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3.00 Credits
A course on the applications of computer software to accounting. Management issues are explored and include: security; automated and manual controls; audibility; backup/recovery; system integration and conversion considerations. Financial and managerial accounting issues from the perspective of corporate systems implementation and use are discussed. Pre: ACCT 6000 and IS 6100. Graduate standing.
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1.00 - 3.00 Credits
See Internships page 393
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1.00 - 3.00 Credits
See Internships page 393.
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1.00 - 3.00 Credits
Directed individualized readings. Pre: Graduate standing.
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3.00 Credits
This course is an introduction to the concept of strategic and integrated communication and provides an overview of the history, rationale and landscape of advertising, public relations related activities, illustrated by case studies and examples. The course includes a survey of integrated communication theory, techniques and applications including an exploration of specific campaigns and case studies and a basic hands-on introduction to copywriting and design. Pre: WRI 1100. or WRI 1150 (may take concurrently).
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3.00 Credits
An advanced study of public relations writing, dealing with the tools of public relations writing, strategies for choosing the right message and medium, legal and ethical issues, media relations, internal and external publications, speeches, desk top publishing, digital media and the basics of style. Pre: ADPR 2000, JOUR 3000 and WRI 1200.
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3.00 Credits
A course on consumer behavior that discusses various techniques for profiling a target market and analyzing decision-making strategies and buying behavior. The course explores demographics, psychographics, Values and Lifestyles System, PRISM, and high- and lowinvolvement decisions. It provides insight essential to marketing, public relations, and advertising campaign planning. Pre: ADPR 2000, COM 3000 and WRI 1200.
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3.00 Credits
This course introduces students to the research, planning, and relationship development with media outlets and their representatives that is vital to the development of effective long- and short-term strategic communication programs and campaigns. It includes lessons on how to analyze and evaluate both advertising and news/editorial media, how to plan a media program, and how to work with various media representatives, in some cases, advertising representatives for purchased space or time, and, in other cases, editorial staff for placement of public relations material. Pre: ADPR 2000 and WRI 1200.
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3.00 Credits
A course that introduces strategies for creative and critical thinking, methods of testing creative themes, and techniques for creating, writing and testing advertising copy. Students learn that creativity and copywriting are critical elements in the creation of an advertising campaign. Pre: ADPR 2000 and WRI 1200.
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