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Course Criteria
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4.00 Credits
This course is designed to acquaint the student with the problems encountered in conducting business outside one's own country and to provide a basis for evaluating the impact on business activities of changing economic, political and cultural factors. Cases will be used throughout the course to give the student experience with the problems and advantages of doing business across national frontiers. A cultural diversity simulation game also will be used. Prerequisite: BUS 260.
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4.00 Credits
This course will explore the dynamic relationship between management and organized labor. The major topics to be covered include the history of the American labor movement, labor legislation, collective bargaining, grievance procedures, arbitration and unionization in the public sector. Prerequisite: BUS 260.
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4.00 Credits
As a continuation of Corporate Finance, topics in this course will include capital budgeting, intermediate and long-term funding, current asset management, working capital management and dividend policy. Case studies will be used to emphasize actual business situations and to focus on the comprehensive financial management of the firm. Prerequisite: BUS 310.
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4.00 Credits
This course is an introduction to the environment in which investment decisions are made. Topics explored will include efficient markets, the capital asset pricing model, term structure of interest rates, risk versus return and performance measures. Although the emphasis will be on stocks and bonds, other investments will be discussed. Prerequisite: BUS 310.
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4.00 Credits
This course is an introduction to operations research, model building, optimization, linear programming, inventory models and simulation. Major techniques and models of quantitative analysis as applied to business are studied. Prerequisites: CSC 140, MAT 111 and MAT 121.
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4.00 Credits
This course is designed to develop and enhance an understanding of how and why individuals, groups and organizations select, secure, use and dispose of products and the impact this has on consumers and society. The course is interdisciplinary, drawing upon the fields of economics, marketing, psychology and sociology. Ethical, legal and international aspects of consumer behavior are explored in the course. Prerequisite: BUS 350.
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4.00 Credits
This course is designed to introduce the student to the specialized field of interactive marketing which uses all media to effect a measurable consumer response. Topics to be explored include direct marketing planning, mailing lists and databases, media selection, techniques for creating and producing direct response campaigns, internet marketing and managing the interactive marketing operation. Prerequisite: BUS 350.
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4.00 Credits
This course is designed to explore topics such as the types of research, the research process, research design, sampling procedures, data collection methods, data analysis and preparation and presentation of research findings. A research project and presentation of findings is usually required in the course. Prerequisites: BUS 350, CSC 140 or equivalent and MAT 111.
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4.00 Credits
This course will explore major systematic approaches to Total Quality Management. Students will examine quality management from a "profound knowledge" perspective (Deming,Pirsig, Goldratt) and will learn how to understand quality as a concept for achieving effective management within a firm and in one's own life. Prerequisites: BUS 260 and MAT 111.
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4.00 Credits
This course will present the information needed to develop and implement an effective employee selection program. Topics include selection measures such as predictors (background information, interviews and tests), criteria (work sample data, personnel data, etc.), validity and reliability of measures, job analysis techniques and selection instruments including weighted application blanks, interviews, ability tests, personality assessment and the performance tests. Legal and ethical issues are discussed throughout. Prerequisite: BUS 362.
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