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MKT 100: Introduction to Marketing
5.00 Credits
Chattahoochee Technical College
Emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include: marketing strategies, marketing mix, marketing trends, and dynamic forces affecting markets.
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MKT 101: Principles of Management
5.00 Credits
Chattahoochee Technical College
Develops skills and behaviors necessary for successful supervision of people and job responsibilities. Emphasis will be placed on personnel management, the basic supervisory functions, supervisory skills and techniques, and the special challenges and demands of supervising employees. Topics include: management theories, including total quality management; motivation, supervision, and evaluation of employees; recruitment, screening, and selection of employees; supervision techniques; and functions of management.
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MKT 103: Business Law
5.00 Credits
Chattahoochee Technical College
Introduces the study of contracts and other business obligations in the legal environment. Topics include: creation and evolution of laws, court decision processes, sales contracts, commercial papers, risk-bearing devices, and Uniform Commercial Code.
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MKT 106: Fundamentals of Selling
5.00 Credits
Chattahoochee Technical College
Emphasizes sales strategies and techniques to assist the student in the sales process. Topics include: customer relations, professional image, product/service knowledge, selling techniques and procedures, sales presentations, and ethics of selling.
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MKT 108: Advertising
4.00 Credits
Chattahoochee Technical College
Introduces the fundamental principles and practices associated with advertising activities. Topics include: purposes of advertising; principles of advertising; budgeting; marketing and advertising plans; regulations and controls; media evaluation, target marketing, and selection; campaign planning; and trends in advertising.
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MKT 108 - Advertising
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MKT 109: Visual Merchandising
4.00 Credits
Chattahoochee Technical College
Focuses on the components of display necessary for the effective visual presentation of goods and services. Opportunities will be provided to utilize the principles and techniques that are common to display work in various types of businesses. Emphasis will be placed on design, color, tools and materials, and installation of displays. Topics include: design and color principles, tools and materials of the trade, props and fixtures, lighting and signing, installation of displays, store planning, and safety.
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MKT 110: Entrepreneurship
8.00 Credits
Chattahoochee Technical College
Provides an overview of the activities that are involved in planning, establishing, and managing a small business enterprise. Topics include: planning, location analysis, financing, and development of a business plan.
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MKT 122: Buying/Merchandise Management
5.00 Credits
Chattahoochee Technical College
Develops skills for the potential entrepreneur to effectively merchandise and manage a business. Topics include: principles of merchandising, traffic patterns, basic stock and inventory, inventory control, mark-ups and mark-downs, types of discounts, and the fundamentals of buying.
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MKT 130: Marketing Admintration OBI I
3.00 Credits
Chattahoochee Technical College
Introduces the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students become acquainted with occupational responsibilities through realistic work situations and are provided with insights into marketing administration applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing administration techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training.
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MKT 131: Marketing Admin OBI II
3.00 Credits
Chattahoochee Technical College
Focuses on the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students become acquainted with occupational responsibilities through realistic work situations and are provided with insights into marketing administration applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing administration techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training.
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