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PPBM 1501: Introduction to Business Principles I
0.35 Credits
Life University
This seminar is intended to develop an awareness and appreciation for attributes and characteristics of successful healthcare professionals necessary in doctor-patient encounters.
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PPBM 1502: Introduction to Business Principles II
0.35 Credits
Life University
Prerequisite: PPBM 1501 This seminar is intended to develop an awareness and appreciation for the role that one's mental attribute plays in effective communication and practice. This course will instill awareness for how both doctor's and patient's attitudes affect the health care encounter and outcomes of one's life.
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PPBM 1503: Introduction to Business Principles III
0.35 Credits
Life University
Prerequisite: PPBM 1502 This seminar is intended to expose students to the various personality types and to create an appreciation for how to effectively identify and communicate with individual who possess different personalities.
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PPBM 1503 - Introduction to Business Principles III
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PPBM 2504: Introduction to Business Principles IV
0.35 Credits
Life University
Prerequisite: PPBM 1503 This seminar will expose students to advanced communication strategies, suchasNLP, representation styles and non-verbal pacing that can improve communication and the desired health outcome.
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PPBM 2504 - Introduction to Business Principles IV
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PPBM 2505: Practice and Business Management I
1.00 Credits
Life University
The student will learn the strategies of operating and maintaining a successful chiropractic practice. These strategies will be an important preparatory for use in Life University's student and outpatient clinic system. Students will learn the importance of creating a vision of their ideal practice as well as a conceptual understanding of the tools and skills necessary to create dynamic growth and sustained success.
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PPBM 3506: Practice and Business Management II
0.90 Credits
Life University
Prerequisite: PPBM 2505 The student will focus on patient education strategies and communication technologies necessary to create paradigm shifts in their patients. Specifically the student will learn the importance of communication skills during the case history, analysis, report of findings, daily visits, progressive report of findings and the new patient orientation in the sustained growth of their practice
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PPBM 3507: Practice and Business Management III
0.90 Credits
Life University
Prerequisite: PPBM 2505 The student will learn techniques in marketing themselves and their practice to successfully attract new patients into their practice. Also the student will learn business strategies such as business plan development, lease negotiations, accounting and legal services, and office procedures
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PPBM 3508: Practice and Business Management IV
0.90 Credits
Life University
Prerequisite: PPBM 2505 Students enrolled in this course will learn how to hire and train office staff in accordance to their vision for an ideal practice as well as the proper office layout and decor to match their statement of purpose.
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PPBM 3509: Practice and Business Management V
0.90 Credits
Life University
Prerequisite: PPBM 2505 This course will teach the student powerful ways to create vision, passion and fulfillment in their life. It will focus on celebrating the human spirit and strategies to use in the pursuit of continuous motivation and improvement throughout their lifetime.
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PPBM 4511: Principles of Marketing
2.00 Credits
Life University
This course will study the various aspects of marketing and marketing management. The students will be exposed to the process of business activities that direct the flow of services from the chiropractor to the patient. The primary focus will be on the functions that are responsible for assuring that every aspect of the chiropractor's office focuses on patient relationships by delivering superior value, recognizing that the organization's ongoing relationships with patients, employees, and the community are its most important asset. A Marketing Plan with pro-forma income statements will highlight the activities of the student during this courses delivery. Additionally, there will be a section devoted to financial decision making using such tools as Net Present Value of money.
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