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  • MKT 106: Fundamentals of Selling

    5.00 Credits
    Lanier Technical College

    (5 credit/5 contact hours) Emphasizes sales strategies and techniques to assist the student in the sales process. Topics include: customer relations, professional image, product/service knowledge, selling techniques and procedures, sales presentations, and ethics of selling. Prerequisites: None. Corequisites: None. Spring 2009 Course Availability
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  • MKT 107: Buying

    5.00 Credits
    Lanier Technical College

    (5 credit/5 contact hours) Introduces the fundamental principles of buying, merchandising, and accounting for products and services. Topics include: assortment planning; locating resources; ordering merchandise; just-in-time or quick response inventory control; pricing for profit; and financial statements, ratios, and accounting vocabulary. Prerequisites: None. Corequisites: None. Spring 2009 Course Availability
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  • MKT 108: Advertising

    4.00 Credits
    Lanier Technical College

    (4 credit/5 contact hours) Introduces the fundamental principles and practices associated with advertising activities. Topics include: purposes of advertising; principles of advertising; budgeting; marketing and advertising plans; regulations and controls; media evaluation, target marketing, and selection; campaign planning; and trends in advertising. Prerequisites: None. Corequisites: None. Spring 2009 Course Availability
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  • MKT 109: Visual Merchandising

    4.00 Credits
    Lanier Technical College

    (4 credit/5 contact hours) Focuses on the components of display necessary for the effective visual presentation of goods and services. Opportunities will be provided to utilize the principles and techniques that are common to display work in various types of businesses. Emphasis will be placed on design, color, tools, and materials, and installation of displays. Topics include: design principles, color principles, tools and materials of the trade, props and fixtures, lighting and signing, installation of displays, store planning, and safety. Prerequisites: None. Corequisites: None. Spring 2009 Course Availability
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  • MKT 110: Entrepreneurship

    8.00 Credits
    Lanier Technical College

    (8 credit/10 contact hours) Provides an overview of the activities that are involved in planning, establishing, and managing a small business enterprise. Topics include: planning, location analysis, financing, and development of a business plan. Prerequisites: None. Corequisites: None. Spring 2009 Course Availability
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  • MKT 122: Buying & Merchandise Mgmt

    5.00 Credits
    Lanier Technical College

    (5 credit/5 contact hours) Introduces the fundamental principles of buying, merchandising, and accounting for products and services. Topics include: assortment planning; locating resources; ordering merchandise; just-in-time or quick response inventory control; pricing for profit; and financial statements, ratios, and accounting vocabulary, principles of merchandising, traffic patterns, basic stock and inventory, inventory control, mark-ups and mark-downs, and types of discounts. Prerequisites: None. Corequisites: None. Spring 2009 Course Availability
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  • MKT 123: Small Business Management

    5.00 Credits
    Lanier Technical College

    (5 credit/5 contact hours) Summarizes competencies included in the entrepreneurship specialization and provides opportunities for application and demonstration of skills. Topics include: management principles, marketing functions, financial applications, and entrepreneurial growth potential. Prerequisites: None. Corequisites: None. Spring 2009 Course Availability
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  • MKT 125: Retail Operation Management

    5.00 Credits
    Lanier Technical College

    (5 credit/5 contact hours) Emphasizes the planning, organizing, and managing of retail firms. Topics include: organizational development, strategic planning, short-term planning, human resource management, inventory controls, analysis of profit and loss statements and balance sheets, and entrepreneurship. Prerequisites: None. Corequisites: None. Spring 2009 Course Availability
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  • MKT 130: Marketing o. b. I. I

    3.00 Credits
    Lanier Technical College

    (3 credit/10 contact hours) Introduces the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into marketing administration applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing administration techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training. Prerequisites: ENG 1010 ENG 1101 ENG 111 ENG 191 MKT 101 . Corequisites: None. Spring 2009 Course Availability
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  • MKT 131: Marketing o. b. I. II

    3.00 Credits
    Lanier Technical College

    (3 credit/10 contact hours) Focuses on the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into marketing administration applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing administration techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training. Prerequisites: MKT 130 . Corequisites: None. Spring 2009 Course Availability
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