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Course Criteria
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1.00 - 3.00 Credits
Independent study of any area of advertising, public relations, or related communications function. Students are responsible for finding a faculty sponsor. Written proposal outlining the area of study must be submitted and receive approval from the sponsoring instructor.
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3.00 Credits
Provides an advanced study of graphic design, building from skills acquired in Graphic Communications, with greater emphasis on design literacy. Students will be expected to articulate the concepts and strategies that guide their design decisions and how their designs best communicate a message to a target audience. Not only will students learn advanced design software programs, but they will also be expected to use them in greater depth.
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3.00 Credits
Managerial and decision making processes of advertising and related marketing communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness.
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3.00 Credits
Managerial and decision making processes in simulated situations with student groups functioning as advertising agencies to plan, implement, and manage advertising and communication campaigns for assigned clients.
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3.00 Credits
Direct mail, direct response advertising, sales promotion, and interactive communication technologies. Attention is given to evaluating direct and interactive advertising and promotion strategies, the role and uses of new communication technologies, audience targeting, message design and creation, specialized media and message-delivery methods, and consumer databases.
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3.00 Credits
Student production and development of an advertising portfolio of their best creative work with emphasis on both verbal and visual skills.
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3.00 Credits
Operation and objectives of corporate public relations programs using the case study approach. Emphasis is given to relating the management function of decision making and policy formation to the communication process.
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3.00 Credits
Writing course designed to help the student understand news releases, feature stories, speeches, letters, scripts, cutlines, memoranda, and other tools basic to the practice of public relations. Emphasis will be placed on the strategies and techniques behind public relations writing.
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3.00 Credits
Research, planning, and preparation of an integrated public relations campaign. Campaigns will alternate among business, governmental, and organization problems.
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1.00 - 3.00 Credits
Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields. Emphasis is on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic.
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