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ACCT 9140: Capital Markets Research II
3.00 Credits
University of Georgia
Voluntary disclosure and other contemporary topics in accounting research.
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ACCT 9300: Doctoral Dissertation
1.00 - 12.00 Credits
University of Georgia
Dissertation writing under the direction of the major professor.
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ADPR 3100: Principles of Advertising
3.00 Credits
University of Georgia
Advertising concepts, organization, and practices. Topics include advertising preparation and placement, research, and advertising's economic and social impact.
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ADPR 3100H: Principles of Advertising (Honors)
3.00 Credits
University of Georgia
Advertising concepts, organization, and practices. Topics include advertising preparation and placement, research, and advertising's economic and social impact.
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ADPR 3110: Advertising Message Strategy
3.00 Credits
University of Georgia
Strategy and execution of advertising copy and layout. Study of solutions of advertising/marketing communication problems through preparation of advertisements for a variety of media.
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ADPR 3120: Media Planning
3.00 Credits
University of Georgia
Media planning and its role within the marketing function. Attention is directed toward the creative selection, scheduling, and evaluation of media vehicles to deliver advertising and promotion messages to target audiences in an effective and efficient manner.
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ADPR 3130: Advertising Research
3.00 Credits
University of Georgia
Advertising and public relations techniques in strategic planning, message development, and the measuring of the effectiveness of advertising and public relations campaigns. Emphasis on concepts of consumer and stakeholder behavior, objective setting, and measurement of advertising and public relations efforts.
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ADPR 3150: Advertising Lecture Series
1.00 - 3.00 Credits
University of Georgia
A contemporary advertising seminar series featuring various prominent advertising professionals who will present lectures on a range of topics pertinent to today’s advertising industry.
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ADPR 3510: Public Relations Research
3.00 Credits
University of Georgia
Design, strategy, and implementation of public relations research techniques. Study of research theory, methods, and practices within the context of public relations case studies and client work.
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ADPR 3520: Graphic Communications
3.00 Credits
University of Georgia
Printing processes, typography, photoengraving, layout and design, production planning, and related topics.
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