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MSCM 3332: Advertising Management
3.00 Credits
Georgia College & State University
Prerequisite: MSCM 3330 or permission of instructor. The study of procedures for developing objectives and selling media space and time: strategy, training, and preparation.
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MSCM 3334: Advertising Copywriting
3.00 Credits
Georgia College & State University
Prerequisite: MSCM 3330 or permission of instructor. The study of creative process and production of copy for various media: print, broadcasting, direct mail, and billboards.
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MSCM 3340: Principles of Public Relations
3.00 Credits
Georgia College & State University
Prerequisite: MSCM 2200 or permission of instructor. A study of research, theory, and techniques: strategic planning and management of public relations, including law, ethics, and professionalism.
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MSCM 3342: Public Relations Writing
3.00 Credits
Georgia College & State University
Prerequisite: MSCM 2204 and MSCM 3340 or permission of instructor. The study of public relations tools and the production of public relations materials.
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MSCM 3344: Special Events Planning
3.00 Credits
Georgia College & State University
Prerequisite: MSCM 2200 and Permission of instructor. A study of the planning of events to reach specific audiences and meet organizational goals in public relations, including an examination of past successful event planning as well as the design of procedures to implement a public relations event.
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MSCM 4401: Senior Seminar
3.00 Credits
Georgia College & State University
Prerequisite: Senior status and a minimum of four MSCM courses. Capstone course, generally taken during the senior year, containing substantial service-learning and research components related to media issues, and requiring students to compile a reflective portfolio of their work.
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MSCM 4410: Newscast Production
3.00 Credits
Georgia College & State University
Prerequisite: MSCM 3314 or permission of instructor. Practical course in the production of a local news program.
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MSCM 4415: Broadcast Production II
3.00 Credits
Georgia College & State University
Prerequisite: MSCM 3314 or permission of instructor. The study of the process of commercial television and radio recording and editing.
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MSCM 4422: Government And Public Affairs Reporting
3.00 Credits
Georgia College & State University
Prerequisites: MSCM 2204, MSCM 3326, and MSCM 2200, or permission of the instructor. A study of covering the news beat of local government and community journalism.
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MSCM 4438: Advertising Campaigns
3.00 Credits
Georgia College & State University
Prerequisite: MSCM 3332 and 3334 or permission of instructor. The study of the application of advertising principles and practices to the preparation of an advertising portfolio.
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