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Course Criteria
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3.00 Credits
MGMT 4000 Operations Management 3 class hours, 3 credit hours Traditional, total quality, just-in-time, best cost, capacity and constraints management philosophies applied to manufacturing and services. Operations management is the integration of these philosophies and takes a systems perspective to long and short range planning, scheduling, executing, controlling and measuring operations and related functions in providing effective business processes to achieve organizational goals.
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3.00 Credits
This is a study of the business formation process. It focuses on chacteristics of successful entrepreneurs, creativity, risk taking, and the necessary planning associated with new business ventures. Students will develope an idea for a new business venture, conduct a feasibility analysis, identify resources, and conclude with a comprehensive business plan.
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3.00 Credits
This capstone course is designed to integrate knowledge gained in the various functional business areas and to exercise the student's analytical skills in problem identification, strategy formulation, integration and decision implementation, including international and ethical considerations.
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3.00 Credits
MGMT 4500 Special Topics in Management 3 class hours, 3 credit hours Repeatable for a maximum of 6 hours credit Individual study, readings, and/or projects in management under the direction of a faculty member in the Department of Business and Public Affairs.
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3.00 Credits
MGMT 4510 Special Topics in Management 3 credit hours Advanced topics of special interest offered in traditional classroom or web-delivered format to groups of interested students.
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3.00 Credits
MGMT 4750 Management of Innovation and Technology 3 class hours, 3 credit hours This course aims to equip students with the knowledge to understand and the skill to participate in the management of technological innovation at the operational and strategic levels. The course addresses the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of a business organization. Topics of study include disruptive technology, dimensions, life cycle, and diffusion or technology Technological forecasting and environmental monitoring, role of technology in strategic management, managing change, assessment, justification, and financing new technology and mangement of NTBF (new technology based firms.)
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3.00 Credits
The study of all the activities undertaken to move a product from the producer to the ultimate user, including pricing, product development, distribution and promotion. 3-0-3.
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3.00 Credits
An introduction to the art of creative salesmanship. Topics included are the psychology of selling, buying motives, customer approach and sales techniques. 3-0-3.
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3.00 Credits
The study of principles and practices of store organization, operation and merchandising. Includes planning and practice in display. 3-0-3.
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3.00 Credits
An introduction to advertising, including its purpose, institutions and functions, print and broadcast media, copywriting, layout and types of appeals used to attract users. 3-0-3.
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