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Course Criteria
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2.00 Credits
3 Credits 3 Class Hours Prerequisite: BUS 121 Legal aspects of business operations; partnerships, corporations, and related business organizations. Their formation, operation, and dissolution. Basic principles of personal property, bailments, sales, security devices, real property, estates, and bankruptcy.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: BUS 102 Accounting theory and practice reviewed in depth. Balance sheet classification, valuations and income statementpresen-tation and classification. Special attention to publications of the AICPA and other professional organizations
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: BUS 102 Fundamental accounting principles and practices applied to the managerial decision making process within an organization. Topics include cost-volume-profit analysis, budgeting, control and performance evaluation, and product costing. Practical business problems will be used to illustrate current techniques.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: BUS 111 Principles of Management as they relate to the planning, organization, leading, controlling and evaluation of management activities. Case studies and problems are used to analyze management problems. Both classical and current theories of management are explored.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: BUS 102 Detailed analysis of basic income tax principles as they apply to individuals, partnerships, and corporations. Examination of Federal and New York State tax laws and covering tax forms. Preparation of Federal and State income tax returns.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: BUS 111 Techniques of industrial and retail salesmanship; demonstration and analysis of products, determination of customer needs and motivations. Organization, presentation and evaluation of sales talks and promotions; handling objections; closing strategies and personal qualifications for effective selling.
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3.00 Credits
3 Credits 3 Class Hours Prequisite: BUS 111 Survey of retailing; shopping centers, plazas, malls and retail stores; major divisions, their functions, and interrelationship; merchandising techniques; promotion, control of operations, and personnel management.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: BUS 111 Fundamental principles, techniques, and procedures used in modern advertising. Product identification, media selection, layout and copywriting, research, space and time purchasing. Role of the advertising agency; campaign planning, organization, and management.
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3.00 Credits
3 Credits 3 Class Hours A study of theory and practice of consumer behavior. Concepts and findings from the fields of sociology, psychology, social psychology, and economics, bearing upon buyer behavior are considered. The importance of consumer research as a prerequisite to marketing decisions. The elements of consumer decision processes.
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3.00 Credits
3 Credits 3 Class Hours Prerequisites: BUS 101 An introduction to the principles and methods of financing with emphasis upon monetary policy and bank management. Topics studied include public and private finance, money and banking, capital management, business financing, securities markets, government finance, consumer credit, and interest rates.
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