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Course Criteria
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3.00 Credits
STATISTICS3 Credits 3 Class Hours Prerequisite: Elementary algebra or one year ofhigh school academic mathematics Classification and analysis of data: mean, variance, standard deviation, and linear correlation. Concepts of probability. Binomial, hypergeometric, and normal distributions; sampling. MUS 121 1 Credits
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3.00 Credits
3 Credits 3 Class Hours Survey of music industry careers. Study of support functionaries, such as talent and advertising agencies, publishers, business managers, buyers, accountants, record producers, and distributors. Performers' rights, copyrights, agency contracts, financing and production agreements, licensing and retailing.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: MUB 101 Study of the radio station and record company as vehicles for the promotion of record sales. The organization and administration of a radio station: programming concepts, market research, and payola . The structure and operation of record companies and radio stations are examined.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: MUB 102 Music publishing from its roots in Tin Pan Alley. The music publisher's operations: sources of income (domestic and foreign), performing and mechanical rights organizations, copyright laws, contracts, and catalog development. The publisher as producer and record company, unions, trade organizations, publications, vocabulary, piracy, and the publisher/songwriter relationship.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: MUB 201 Contracts and other agreements between producers, directors, performers, writers, personnel managers, and booking agents are examined. Bargaining positions and negotiating techniques are discussed.
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3.00 Credits
3 Credits 3 Class Hours The making and selling of a record by an independent producer. Planning and recording a "demo" and/or record company master. Budget and financing, selecting music and a recording studio. Technical requirements for manufacturing processes, graphics, andpackaging. Copyright registrations, promotions, publicity, distribution, and sales.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: MUB 202 Establishing the artist-management relationship, planning and developing the artist's career utilizing a multi-media approach; career maintenance and control; handling success.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: MUB 301 Study of music events including the legal, financial, political, and public relations issues that impact on public concerts. Emphasis on capital requirements, promotion, contracts, marketing, advertising, publicity and the mechanics of corporate sponsorship.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: MUB 302 Study of the structure and operation of music marketing with particular emphasis on its relationship with record promotion companies, record manufacturers, wholesalers, jobbers, and one-stops; the relationship with trade publication charts; merchandising techniques; promotion, control of operations andpersonnelmanagement; single store operations; regional and national chains.
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3.00 Credits
3 Credits 3 Class Hours Prerequisite: MUB 202 Focus on various music licenses including mechanical, synchronization, grand rights, and print licenses. The roles of Performing Rights Organizations and Mechanical Rights Agencies in the distribution of royalties. The relationship of music licensing to applicable copyright laws.
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