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Course Criteria
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3.00 Credits
Prerequisite: PH 372 Students develop a critical point of view regarding video, electronic, digital, and print media through discussion, viewing, and critiquing published work. Assignments examine the relationship between art and media industries, covering topics that will include advertising, documentaries, the news, personal identity, and media imaging.
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3.00 Credits
Prerequisite: PH 451 Graduating students assemble a professional-quality, digitally-processed electronic and printed portfolio of imagery from thematic work produced during the 6th, 7th, and 8th semesters.
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2.00 Credits
Prerequisites: PH 371 and PH 372 Students study various forms of state-of-the-art lighting techniques used for digital high- end photography. Lighting for the specific commercial areas of still-life, portrait/fashion, architecture/interior, jewelry, and corporate/industrial will be demonstrated and studied.
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2.00 Credits
Prerequisites: PH 341 and PH 342 This course assists students in developing a thesis proposal for the creation of a multi-media portfolio. Students research a chosen area of study and learn how to effectively plan and organize multimedia projects to be used in their senior design projects.
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2.00 Credits
Prerequisite: PH 491 Students prepare a capstone project resulting from the senior design project research completed in the prior semester. The course culminates in a multimedia presentation to faculty, mentors, and invited professionals and Advisory Board members for critique.
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1.50 Credits
1.5 credits; 3 STUDIO hours per week Introduces packaging design, including typography, graphics, materials, and technology. Workshop course includes preparation of package comprehensives, lectures, and field trips.
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2.00 Credits
Prerequisite: HP 311 or HP 313 Students learn about packaging/brand design specific to home products retailing: brand identity, packaging design systems, and brand design applications throughout the retail environment. The creative process of design and strategic analysis of packaging as a marketing and merchandising tool is explored.
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2.00 Credits
Prerequisites: CM 311 and CM 341 For Cosmetics and Fragrance Marketing students. This hands-on course introduces the principles of packaging design for cosmetics and fragrance products. Students learn about brand identity, packaging design systems, materials, and the relationship between packaging and cosmetic and fragrance retailing.
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2.00 Credits
2 credits; 1 Lecture and 2 STUDIO hours per week For Accessories Design students. The packaging and brand design of accessory products is introduced. Through design projects, students learn about brand identity, packaging design systems, the variety of packaging materials, and how packaging affects the product at retail. Guest lecturers discuss how designers create brand identities, develop concepts, make design decisions, and oversee production.
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4.00 Credits
Co-requisites: PK 321, PK 324, PK 334 and PK 341 Students learn all aspects of packaging/brand design for food/beverage consumer products. Emphasis is on the packaging/brand design creative process and the application of creative solutions to meet strategic objectives.
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