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AD 383: Communications Planning and Print Advertising
3.50 Credits
Fashion Institute of Technology
Prerequisite: AD 381 Marketing problems, strategies, and positioning are presented as background to solving advertising problems. The development of concepts for a total campaign in print advertising and promotion from roughs to highly finished comprehensives is stressed. (G6: Arts)
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AD 383 - Communications Planning and Print Advertising
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AD 442: TV Studio/TV Ad Concepts
3.50 Credits
Fashion Institute of Technology
Prerequisite: AD 382 From concept to broadcast, this course offers students the hands-on experience of making a 30-second television spot.
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AD 442 - TV Studio/TV Ad Concepts
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AD 464: Senior Portfolio Design
1.50 Credits
Fashion Institute of Technology
Prerequisite: AD 494 Co-requisite: CD 442 Students prepare cohesive portfolios, reflecting their own individual design aesthetics, in preparation for careers in graphic and/or advertising design.
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AD 464 - Senior Portfolio Design
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AD 481: Art Direction
1.50 Credits
Fashion Institute of Technology
Prerequisites: AD 382 and AD 383 Development of concept to design of highly finished comprehensives. Role of the art director is considered, including time management, production procedures, and working with photographers, illustrators, and other industry suppliers.
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AD 481 - Art Direction
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AD 491: Internship
4.00 Credits
Fashion Institute of Technology
Prerequisite: AD 494 A 14-week internship in industry, scheduled individually for a minimum of 14 hours per week. Provides follow-up review and assessment of the work experience through instructor/student conferences.
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AD 491 - Internship
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AD 494: Senior Design Project Research
3.00 Credits
Fashion Institute of Technology
Prerequisites: CD 372 and EN 321 A comprehensive study of the research methodology needed to write a thesis. Collect and analyze data and develop design criteria to produce a thesis on the topic, "to make a difference in the world."
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AD 494 - Senior Design Project Research
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AD 495: Senior Design Project
3.00 Credits
Fashion Institute of Technology
Prerequisite: AD 494 In an independent study format, analyze, organize, and execute a senior design project resulting from the senior design project research completed in the prior semester. Format provides further opportunity to develop personal voice and communicate original visual messages.
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AD 495 - Senior Design Project
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AD 496: Advanced Advertising Design Workshop
3.00 Credits
Fashion Institute of Technology
Prerequisites: CD 361 and CD 372 Uses actual advertising design projects presented by clients. Offers client contact, advanced design-production-printing experience, and the opportunity to acquire professionally produced material for a portfolio.
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AD 496 - Advanced Advertising Design Workshop
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AD 499: Independent Study in Advertising Design
3.00 Credits
Fashion Institute of Technology
Variable Credits (3 Credits Maximum) Prerequisite: Approval of dean
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AD 499 - Independent Study in Advertising Design
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AF 111: Fashion-Past and Present
2.00 Credits
Fashion Institute of Technology
Prerequisite: AR 111 or AR 113 Creative use of research and inspirational museum and library sources are coordinated with art classes in development of current designs based on historical periods.
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AF 111 - Fashion-Past and Present
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