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Course Criteria
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3.00 Credits
Familiarizes students with the terminology and characteristics of merchandise of non-textile fashion accessories and home furnishings at all price levels. Enables retail buyers, product developers, and wholesale salespersons to differentiate criteria for price and quality.
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3.00 Credits
For Menswear students. Analysis of successful marketing practices of menswear manufacturers selling to all types of retail enterprises. Examines demographics, line development, production and distribution, and interrelationships in the menswear industry.
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3.00 Credits
Prerequisites: AC 111, FM 114, FM 118, and FM 122 Analyze, through the case-study method, the decision-making process used to arrive at independent solutions to typical marketing problems. Student analyses and presentations of actual cases are evaluated for weighing of factual data, disciplined thinking, and arrival at rational conclusions.
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3.00 Credits
Prerequisites: AC 111 and FM 114 Presents a comprehensive overview of the direct marketing industry, including its various components and career opportunities. Through the use of case studies and/or assignments, students learn strategic planning: how to choose and merchandise a product, pinpoint a target audience, develop marketing tests, and analyze results. Students are also introduced in the various electronic vehicles currently used in this ever-changing industry.
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3.00 Credits
Prerequisites: FM 121 and FM 122 Presents students with opportunities to apply knowledge gained in prior courses to creative solutions for specific problems. Workshop projects such as a day spent with a merchant or the selection of merchandise from manufacturers' offerings aid in understanding the principles and procedures of successful fashion merchandising.
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3.00 Credits
Prerequisite: FM 122 Analyzes important factors in developing import programs, distribution of products, market sources, financing, and aspects associated with apparel and other imported products. The impact of imports on domestic apparel businesses is examined.
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3.00 Credits
Prerequisites: AC 111 and FM 114 Students prepare and present fashion information through clinics, shows, and written communiques. They learn how to research, analyze, and forecast fashion trends. Awareness of career opportunities in the fashion industries is fostered.
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3.00 Credits
Prerequisite: Approval of instructor Students, under faculty supervision, visit principal European cities to study the factors involved in fashion marketing and the international customer's attitudes about fashion. Discussions involve methods, practices, and reasons for importation and exportation. Students are expected to complete written assignments.
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3.00 Credits
Principles of personal selling techniques, presentation skills, the art of persuasion, negotiating, and account-building in the wholesale markets are developed through lectures and workshops.
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3.00 Credits
Prerequisites: FM 122 and TS 111 Introduces the concepts and methods by which retailers create special, store-branded merchandise for targeted customer segments. The process of product development, from research to production to distribution, is studied.
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