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AC 322: Publicity/Public Relations for Visual art management
3.00 Credits
Fashion Institute of Technology
Designed for Visual Art Management majors, this course examines public relations as a management function in museums. Students study how public relations is used to further museum goals by examining how it relates to exhibitions, fundraising, and retail operations. Working with public opinion research data, students create press kits and public relations programs.
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AC 322 - Publicity/Public Relations for Visual art management
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AC 341: Magazine Journalism
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 141 Students develop the editorial and marketing skills needed to succeed in today's fast-paced magazine publishing world. They create a magazine prototype directed at a specialized target audience.
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AC 341 - Magazine Journalism
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AC 361: Computer Applications and Interactive Technologies for Marketing Communications
2.00 Credits
Fashion Institute of Technology
Prerequisite: AC 161 or MG 152 Students improve skills in word processing, spread sheets, desktop publishing, presentations, and internet research through the use of marketing communications case studies. The use of software applications to solve marketing communications problems is taught. The creation of public relations communications and advertising executions is emphasized.
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AC 361 - Computer Applications and Interactive Technologies for Marketing Communications
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AC 362: Broadcast Workshop
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 231 Co-requisite: (for one-year AAS students) AC 231 Through workshop activities, students develop professional studio techniques for video, journalism, and communications. Emphasis is placed on audio and video coverage of fashion events, as well as marketing applications. Students work on team assignments in video production. (G6: Arts)
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AC 362 - Broadcast Workshop
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AC 411: Brand Management
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 321 Students study the critical elements of brand management-the role of brands and the concept of brand equity-using Integrated Marketing Communications strategies and tactics to build brands. They learn to build brand equity by employing brand elements and leveraging secondary associations through brand extensions, co-branding, and strategic alliances with third parties.
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AC 411 - Brand Management
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AC 412: Creative Strategies
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 231 Creative strategies are developed to solve marketing communications problems and build strong brand identities. Students research industry-derived projects and evaluate relevant market factors to create effective strategies.
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AC 412 - Creative Strategies
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AC 413: Corporate Communications
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC321, EN321 and SS342 Students develop the skills necessary to create communications that successfully influence an organization's internal and external publics. The course trains students to identify emerging business trends, interpret annual reports and related business documents, and convey business news in a clear, concise style through a variety of business communication and public relations tools.
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AC 413 - Corporate Communications
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AC 423: Special Events Marketing Public Relations
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 321 Students learn how to integrate special events into a client's marketing communications program. The strategies, planning, and execution of special events are studied using specific cases. Students work with industry clients to produce an event.
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AC 423 - Special Events Marketing Public Relations
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AC 424: Marketing Communications:An International Perspective
4.00 Credits
Fashion Institute of Technology
Prerequisite: AC 221 and approval of instructor Examines the principles and processes of the marketing communications industry in England. Through seminars and field experience, students work with marketing communications companies to design, plan, and implement communications programs. Includes a four-week field experience with the British communications industry.
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AC 424 - Marketing Communications:An International Perspective
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AC 461: Electronic Media Production
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 362 Technical and creative aspects of electronic media are stressed as students write, direct, edit, and produce trade and consumer videos and commercials. Develops video production capabilities and encourages familiarity with a fully equipped, multi-camera studio. Preproduction and post- production functions are analyzed and evaluated.
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AC 461 - Electronic Media Production
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