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AC 231: Advertising Copywriting
3.00 Credits
Fashion Institute of Technology
Prerequisites: AC 111 and FM 114 and (for Advertising and Marketing Communications students) AC 212 and AD 101 Evaluating, writing, and editing copy for national, trade, and retail advertising and promotion; internal communications; and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming.
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AC 231 - Advertising Copywriting
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AC 232: Radio and TV Copywriting Workshop
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 231 Students prepare national/retail broadcast advertisements for products and services.
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AC 232 - Radio and TV Copywriting Workshop
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AC 242: Fashion Journalism Workshop
3.00 Credits
Fashion Institute of Technology
Prerequisites: AC 111 and AC 141 Development of reporting skills needed for a journalism career in fashion and related fields. Students plan and carry out research; conduct interviews; write and edit fashion news, feature stories, and captions; and work with fashion visual materials. Fashion review assignments provide opportunities to practice photojournalism, feature, and editorial writing.
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AC 242 - Fashion Journalism Workshop
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AC 262: Multimedia Presentations
3.00 Credits
Fashion Institute of Technology
Prerequisite: (for Advertising and Marketing Communications students) AC 111 The planning and preparation of multimedia presentations utilizing computer and audiovisual techniques for public relations, shows, demos, conferences, exhibits, special events, dealer aids, and sales books, including their coordination with advertising and other promotion activities.
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AC 262 - Multimedia Presentations
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AC 271: Audiences and Media
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 111 Audience profiles and media planning for marketing, communications, advertising, and promotion. Use of computer-based data on current media. Involvement with questionnaires, survey panels, and polls. Students analyze marketing objectives and prepare a national media plan.
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AC 271 - Audiences and Media
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AC 272: Research Methods in Integrated Marketing Communications
3.00 Credits
Fashion Institute of Technology
Prerequisites: Three credits of mathematics or AC 161 or (for two-year AAS Advertising and Marketing Communications students) MG 152 This course examines the current methods and techniques used to evaluate the effectiveness of marketing, advertising, and promotion. The information-gathering process uses secondary research data and primary sources. Students create a marketing research project using a variety of research techniques.
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AC 272 - Research Methods in Integrated Marketing Communications
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AC 291: Campaign Plans and Presentations
3.00 Credits
Fashion Institute of Technology
Prerequisite: Approval of chairperson or instructor Advertising and Marketing Communications and Communication Design students use acquired marketing and communications skills to solve an actual industry marketing problem by participating in campaign development from inception to presentation.
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AC 291 - Campaign Plans and Presentations
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AC 299: Independent Study in Advertising and Marketing Communications
3.00 Credits
Fashion Institute of Technology
Variable Credits (3 Credits Maximum) Prerequisite: Approval of chairperson and dean
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AC 299 - Independent Study in Advertising and Marketing Communications
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AC 311: Integrated Marketing Communications Management
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 221 Case study techniques are used to help students develop criteria for evaluating the planning, budgeting, and execution of Integrated Marketing Communications strategies. Emphasis is on management of advertising, public relations, direct marketing, and sales promotions to achieve marketing objectives.
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AC 311 - Integrated Marketing Communications Management
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AC 321: Principles of Public Relations
3.00 Credits
Fashion Institute of Technology
Prerequisite: AC 221 Examines the principles and processes underlying the programming of public relations as a management function of marketing. Attention is directed to the specific requirements of interacting with various publics. Students work with public opinion research data on industry-derived projects and cases to design, plan, and write proposals for publicity and public relations programs.
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AC 321 - Principles of Public Relations
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