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Course Criteria
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3.00 Credits
For Advertising and Marketing Communications, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of Integrated Marketing Communications programs for producers, manufacturers, and retailers are analyzed and critiqued.
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3.00 Credits
Prerequisites: AC 111 and FM 114 Students plan and develop Integrated Marketing Communications strategies in order to achieve specific marketing objectives. Through student agency teamwork, they make strategic decisions based on creative strategy development, competitive and market analysis, and research interpretation.
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3.00 Credits
Prerequisite: EN 121 Practice the techniques of newsgathering, newswriting, and developing news judgment. News stories, features, editorials, and photojournalism are covered in discussions and workshops. Skills in copy editing and headline writing are built through student newspaper and off-campus assignments.
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2.00 Credits
2 credits; 4 COMPUTER LABORATORY hours per week Students develop computer skills applicable to the communications industry, including word processing, spread sheets, networking, presentations, desktop publishing, and internet research. Through hands-on use, they complete such industry-oriented projects as print ads, press releases, and advertising analyses.
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3.00 Credits
Prerequisite: AC 111 Co-requisite: (for one-year students) AC 111 Analysis and comparison of issues of mass media and the communications arts as used in public information, marketing, advertising, and promotion. Includes an overview of careers available in communications. Studies communications theory, new electronic media, and their potential applications.
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2.00 Credits
Concepts, perspectives, and methods for the development and implementation of Integrated Marketing Communications programs are studied. Emphasizing visually driven advertising and direct marketing campaigns, students analyze how to use the components of marketing communications to help producers, manufacturers, and retailers realize marketing objectives.
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3.00 Credits
Prerequisites: AC 111 and FM 114 Analysis of skills needed for effective written, spoken, and visual communications. Industry case histories are used to identify and suggest solutions to communications problems. Students' abilities to observe, listen, speak, and write effectively are evaluated. Emphasis is on the complete business presentation.
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3.00 Credits
Prerequisite: AC 111 Students learn to solve marketing and marketing communications problems by developing strategic thinking capabilities.
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3.00 Credits
Prerequisites: AC 111 and FM 114 Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create press kits.
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3.00 Credits
Prerequisite: AC111 Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed.
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