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CAD 312: Research Methods for Advertising
3.00 Credits
University of Miami
Application of research techniques used in the field of advertising. Students will learn to collect, analyze, and report secondary and primary research findings as they apply to advertising decision-making.
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CAD 312 - Research Methods for Advertising
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CAD 331: ADVANCED COPYWRITING
3.00 Credits
University of Miami
Advanced course in conceptualizing and copywriting advertising campaigns for all media forms, including traditional, digital, social, web, and mobile.
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CAD 331 - ADVANCED COPYWRITING
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CAD 340: Interactive, Digital, and Social Media in Advertising
3.00 Credits
University of Miami
The course will explore the use of new and evolving media in the development of effective advertising campaigns, as well as the impact of these media on the advertising industry.
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CAD 340 - Interactive, Digital, and Social Media in Advertising
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CAD 350: International and Cross-cultural Advertising
3.00 Credits
University of Miami
This course will explore advertising in a global marketplace. Emphasis will be placed on understanding cultural differences as they relate to international advertising planning, as well as techniques for gathering secondary and primary data on international markets and consumers.
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CAD 350 - International and Cross-cultural Advertising
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CAD 380: ADVERTISING INTERNSHIP
1.00 - 3.00 Credits
University of Miami
Students select an internship in the field of advertising for on-the-job training. The student will work a minimum of 45 hours per credit. No more than three (3) credits of internship may be completed in any given semester.
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CAD 380 - ADVERTISING INTERNSHIP
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CAD 384: Advertising Creative Strategy and Execution
3.00 Credits
University of Miami
Development of effective creative campaigns. Students will design advertisements for print, broadcast, interactive, and specialty media that meet specific campaign objectives.
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CAD 384 - Advertising Creative Strategy and Execution
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CAD 388: Media Planning
3.00 Credits
University of Miami
An introduction to the principles and concepts of advertising media planning including media selection, media plan development, forecasting, and budgeting.
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CAD 388 - Media Planning
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CAD 389: Media Buying and Advertising Sales
3.00 Credits
University of Miami
Students will learn the art of buying media in all categories, as well as how to sell advertising space in these media.
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CAD 389 - Media Buying and Advertising Sales
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CAD 390: Art Direction
3.00 Credits
University of Miami
Students will learn art direction skills for both print and electronic media including newspapers, magazines, outdoor, television, radio, and the internet.
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CAD 390 - Art Direction
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CAD 401: Seminar in Advertising and Society
3.00 Credits
University of Miami
This course will examine the ethical, persuasive, cultural, societal, and economic effects of advertising, focusing on the theoretical frameworks that explain how advertising works in these arenas.
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CAD 401 - Seminar in Advertising and Society
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