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Course Criteria
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3.00 Credits
Prerequisite: ACCT or equivalent. Examines information as the basis for strategic decisions by marketing managers in consumer, commercial and industrial markets. Designed to enable students to acquire the necessary skills in planning as well as those needed to make necessary marketing decisions. It explores serving customers electronically using the Internet, cell phones and other mobile devices. Topics covered include personalization and customization, technology readiness, self-service technologies and e-service quality measurement.
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1.50 Credits
Offered in the Executive MBA Program only. This course focuses on the importance of being a market-driven organization and customer focused. Students will develop a managerial perspective on marketing and study current theories and best practices of marketing management. Attention is given to solving complex marketing problems.
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1.50 Credits
Offered in the Executive MBA Program only. This course will provide students with further understanding of promotional issues (such as, advertising, sales force management, direct marketing, e-marketing) and product issues important in setting strategic direction for a company. The role and use of information and communication is the promotion and product strategy process and the determinants and nature of consumer behavior are also considered.
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1.00 - 3.00 Credits
A study of selected topics of major interest in Marketing not covered in other course offerings. May be taken for credit more than once, if different topic.
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1.00 - 3.00 Credits
A study of related Marketing topics that is closely supervised by a faculty member. Activities will normally be conducted by students out of the classroom with periodic meetings and evaluation by the faculty member who is mentoring the project. May be taken for credit more than once, but only 3 credit hours will be counted toward satisfying the degree requirements.
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3.00 Credits
Offered in the Executive MBA program only. The role of marketing strategy in achieving an organization's strategic goals is explored. Students learn the marketing concepts and practices used by successful companies in creating and sustaining customer value and competitive advantage. Emphasis is on planning and implementing effective, socially responsible and customer-centric marketing programs within continuously evolving global markets. Students apply key concepts for analyzing environmental trends, identifying product opportunities, assessing market potential and developing effective marketing plans.
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3.00 Credits
Cross-listed with DSIM 371. Three hours per week. Prerequisite: DSIM 203. This course prepares the next generation of business managers for success in electronic business. It explores the tools, skills, business and social implications of emerging electronic business. In addition to acquiring basic skills for identifying electronic business opportunities and creating a presence in the online marketplace, the student reexamines fundamental processes of business as they are performed in cyberspace in contrast to the marketplace. Topics include an introduction to the economics of information and information products, the roles of e-supply chains, corporate portals and public business-to-business exchanges; e-support services, auctions and e-commerce security issues and processes; the impact of e-commerce on organizational strategy and industry structure; in-depth assessment of successful e-commerce strategies; and innovative e-commerce systems. Students complete an organization case study of e-business technology implementation and create a business plan for a technology venture. Credit cannot be awarded for both MKG 371 and DSIM 371. MKG 435. Marketing Research Methods (3) Three hours per week. Prerequisites: Senior status, and MKG 301, and DSIM (BUS) 301 or permission of the instructor. The use of the marketing research process as a tool for solving management problems. The sources of data, sampling procedures, questionnaire design, data collection, and analysis are emphasized.
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3.00 Credits
Cross listed with INB 341. Three hours per week. Prerequisites: Junior status and MKG 301. Emphasis is given to understanding a foreign country's culture and environment for the development of international marketing programs and to various factors that influence the exporting of domestic marketing strategies to foreign marketing environments. Current issues in cross-cultural marketing are explored. Credit cannot be awarded for both MKG 341 and INB 341.
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4.00 Credits
Three hours lecture and two hours laboratory per week. This course will introduce students to the broad interdisciplinary field of marine science. Physical, chemical and biological oceanography will be presented in interactive classes and laboratory exercises. Relevant topics, such as local coastal systems, tropicaltemperature transitions, and environmental issues will be discussed. Field trips will explore local ecosystems.
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4.00 Credits
Three hours lecture and three hours laboratory per week. Pre-requisites: BIOL170/170L or MSC101 and BIOL204, 207, 208 and 223. An advanced study of the invertebrate phyla with emphasis on the phylogeny, physiology, morphology, and habitat of each taxonomic group.
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