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Course Criteria
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3.00 Credits
Three hours per week. Prerequisites: Junior status or permission of the instructor. An introductory course dealing with the fundamental aspects of market analysis and the management of the company's product, pricing, distribution, and promotion activities.
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3.00 Credits
Three hours per week. Prerequisites: Junior status and MKG 301. Emphasis is given to advertising planning, campaign development, media strategy and selection, and the appropriate control and evaluation tools.
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3.00 Credits
Three hours per week. Prerequisites: Junior status and MKG 301. An analysis of the personal selling function, development of selling skills, and the basic responsibilities of sales management.
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3.00 Credits
Three hours per week. Prerequisites: Junior status and MKG 301. Retail operations management. Topics deal with store policies, layout and design, buying, merchandising, pricing, inventory, and financial management. MKG 336. Consumer Behavior (3; S) Three hours per week. Prerequisites: Junior status and MKG 301. Examines various psychological and social forces that influence consumers' choice behavior. Principles of perception, learning, and attitude formation and change are studied from a marketing perspective, particularly as they relate to brand loyalty, product positioning and differentiation, pricing, and promotion.
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3.00 Credits
Three hours per week. Prerequisites: Junior status and MKG 301. Examines various psychological and social forces that influence consumers' choice behavior. Principles of perception, learning, and attitude formation and change are studied from a marketing perspective, particularly as they relate to brand loyalty, product positioning and differentiation, pricing, and promotion.
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3.00 Credits
Three hours per week. Prerequisites: Junior status and MKG 301. Emphasis is given to understanding a foreign country's culture and environment for the development of international marketing programs and to various factors that influence the exporting of domestic marketing strategies to foreign marketing environments. Current issues in cross-cultural marketing are explored.
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3.00 Credits
Three hours per week. Prerequisites: Senior status and MKG 301 and BUS 301 or permission of the instructor. The use of the marketing research process as a tool for solving management problems. The sources of data, sampling procedures, questionnaire design, data collection, and analysis are emphasized.
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3.00 Credits
Three hours per week. Prerequisites: MKG 301 and senior status. Designed to develop an understanding of the complexity of performing the total marketing function in a modern business firm. Special attention is given to the nature and scope of strategic decision-making in marketing and to procedures used in developing a strategic marketing plan consistent with corporate objectives and policies.
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3.00 Credits
Three hours per week. Prerequisite: Senior status or permission of the instructor. A study of selected topics of major interest in marketing not covered in other course offerings. The topic for the semester will be indicated in advance, and the students may repeat the course one time, maximum credit of six hours, so long as the topic is different.
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1.00 - 3.00 Credits
Five to 15ours per week. Prerequisites: Junior or senior status and an overall GPA of 2.5 or better and 3.0 or better in the major. For additional information, see the introduction to the Davis College of Business section in this catalog.
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