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MKG 301: Principles of Marketing
3.00 Credits
Jacksonville University
Three hours per week. Prerequisites: Junior status or permission of the instructor. An introductory course dealing with the fundamental aspects of market analysis and the management of the company's product, pricing, distribution, and promotion activities.
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MKG 331: Advertising Management
3.00 Credits
Jacksonville University
Three hours per week. Prerequisites: Junior status and MKG 301. Emphasis is given to advertising planning, campaign development, media strategy and selection, and the appropriate control and evaluation tools.
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MKG 333: Sales and Customer Relationship Management
3.00 Credits
Jacksonville University
Three hours per week. Prerequisites: Junior status and MKG 301. An analysis of the personal selling function, development of selling skills, and the basic responsibilities of sales management.
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MKG 334: Retail Management
3.00 Credits
Jacksonville University
Three hours per week. Prerequisites: Junior status and MKG 301. Retail operations management. Topics deal with store policies, layout and design, buying, merchandising, pricing, inventory, and financial management. MKG 336. Consumer Behavior (3; S) Three hours per week. Prerequisites: Junior status and MKG 301. Examines various psychological and social forces that influence consumers' choice behavior. Principles of perception, learning, and attitude formation and change are studied from a marketing perspective, particularly as they relate to brand loyalty, product positioning and differentiation, pricing, and promotion.
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MKG 336: Consumer Behavior
3.00 Credits
Jacksonville University
Three hours per week. Prerequisites: Junior status and MKG 301. Examines various psychological and social forces that influence consumers' choice behavior. Principles of perception, learning, and attitude formation and change are studied from a marketing perspective, particularly as they relate to brand loyalty, product positioning and differentiation, pricing, and promotion.
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MKG 341: International Marketing
3.00 Credits
Jacksonville University
Three hours per week. Prerequisites: Junior status and MKG 301. Emphasis is given to understanding a foreign country's culture and environment for the development of international marketing programs and to various factors that influence the exporting of domestic marketing strategies to foreign marketing environments. Current issues in cross-cultural marketing are explored.
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MKG 435: Marketing Research Methods
3.00 Credits
Jacksonville University
Three hours per week. Prerequisites: Senior status and MKG 301 and BUS 301 or permission of the instructor. The use of the marketing research process as a tool for solving management problems. The sources of data, sampling procedures, questionnaire design, data collection, and analysis are emphasized.
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MKG 438: Marketing Strategy
3.00 Credits
Jacksonville University
Three hours per week. Prerequisites: MKG 301 and senior status. Designed to develop an understanding of the complexity of performing the total marketing function in a modern business firm. Special attention is given to the nature and scope of strategic decision-making in marketing and to procedures used in developing a strategic marketing plan consistent with corporate objectives and policies.
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MKG 480: Special Topics in Marketing
3.00 Credits
Jacksonville University
Three hours per week. Prerequisite: Senior status or permission of the instructor. A study of selected topics of major interest in marketing not covered in other course offerings. The topic for the semester will be indicated in advance, and the students may repeat the course one time, maximum credit of six hours, so long as the topic is different.
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MKG 490: Internship in Marketing
1.00 - 3.00 Credits
Jacksonville University
Five to 15ours per week. Prerequisites: Junior or senior status and an overall GPA of 2.5 or better and 3.0 or better in the major. For additional information, see the introduction to the Davis College of Business section in this catalog.
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