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Course Criteria
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3.00 Credits
3 credits This course provides an examination of contemporary labormanage ment relationships, evolution of labor relations, labor laws, collective bar gaining practices, contract negotiations, and administration. Includes labor relations process in all sectors: commercial, industrial, not-for-prof it, professional, services, and governmental. Prerequisites: MGT 1011N. Offered: 2008 - 2010.
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3.00 Credits
3 credits An exposition of the fundamental, theoretical, and analytical tools of economics useful in decision making. The applications of economic analy sis in management are augmented by empirical studies and illustrative cases of actual managerial situations. Prerequisites: ECN 2002C; MTH 1006A. Offered: 2008 - 2010.
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3.00 Credits
3 credits Management theories, techniques, and procedures used by industry with emphasis on the contributions of the behavioral sciences. Prerequisite: MGT 1011N or permission of the instructor. Offered: 2008 - 2010
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3.00 Credits
3 credits The primary focus of the quantitative methods course is on the appli cation of quantitative reasoning methods in the area of financial manage ment as required to support decision-making situations in business organizations. Emphasis is on the fundamental concepts associated with linear programming techniques, simulation methods, decision theory, inventory control models, queuing theory and forecasting methods. Prerequisites: ACC 2002N, MTH1006A, and MGT 1011N or permission of instruc tor. Offered: 2008 - 2010.
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3.00 Credits
3 credits Integrates the work of the several courses in business and industry, with special emphasis upon current developments in business. Prerequisites: Senior standing or permission of the instructor. Offered: Upon request.
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3.00 Credits
3 credits The purpose of this introductory course in marketing is to provide stu dents with knowledge of marketing theory from an applied business per spective. Topics discussed include: analyzing market segmentation; developing target marketing strategies; investigating product, price, and promotion; examining distribution strategies; and reviewing marketing ethics. Students will learn how to apply theoretical marketing concepts to the successful management of marketing functions within a global business environment. Offered: 2008 - 2010.
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3.00 Credits
3 credits The primary purpose of this course is to teach students how to apply the marketing concepts of strategic advertising and promotion. Topics discussed include: planning advertising strategy, developing effective communication messages, selecting appropriate media and testing strat egy effectiveness. Prerequisites: MKT 1033N and MGT 1011N or permission of instructor. Offered: 2008 - 2010.
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3.00 Credits
3 credits This course focuses on strategic sales management. Topics discussed include: designing compensation plans; establishing sales quotas; budg eting appropriate resources; and developing non-monetary motivational strategies. Students will enhance their knowledge, abilities and disposi tions associated with understanding the functional responsibilities of operating as an effective sales manager, including evaluation of current sales structures, recruitment programs, selection and sales training. Prerequisites: MKT 1033N and MGT 1011N or permission of instructor. Offered: 2008 - 2010.
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3.00 Credits
3 credits The primary purpose of this course is to introduce the student to the theoretical marketing concepts of retail management. Topics discussed include: examining types of retail institutions, investigating organization al structures, analyzing merchandising and inventory control systems, evaluating location planning and strategy, assessing customer interaction, and determining pricing objectives. Students will develop their knowl edge, abilities and dispositions associated with understanding how to effectively manage retail sales personnel. Prerequisites: MKT 1033N and MGT 1011N or permission of instructor. Offered: 2008 - 2010.
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3.00 Credits
3 credits Familiarizes the student with the psychological, sociological, and eco nomic impact of travel and tourism on both the traveler and the host com munity. Focuses on the contingencies, basic structures, and marketing strategies of the various private and public sectors that comprise the trav el and tourism industry and how they work together to serve the vacation and business traveler. Prerequisite: MKT 1033N. Offered: 2008 - 2010.
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