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Course Criteria
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3.00 Credits
Prerequisite: CO 214 Involves the transformation of an original idea into film: initial analysis, proposed treatment plan, sequencing, film scripting, preproduction planning, nature of the production process. A short film is produced through team effort. Laboratory fee.
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3.00 Credits
Prerequisite: CO 100 . Examination of the use and misuse of persuasive communication in society. The effects and ethical dilemmas of compliance-gaining strategies in interpersonal, public, and mass communication contexts. Analysis of classical persuasion theories and contemporary theories of attitude change. Students develop, present, and analyze persuasive messages.
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3.00 Credits
Prerequisite: junior status. Acquaints students with the nature of communication inquiry. Theories of communication effects are surveyed. Research methodologies relevant to advertising, journalism, broadcast media, public relations, and organizational communication settings are examined.
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3.00 Credits
Prerequisite: CO 101 Examines such problems as regulatory control of the media, law and ethics, and the behavioral aspects of mass and interpersonal communication. Students examine the variety of media writing and commence writing their own media messages.
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3.00 Credits
Introduces students to the roles public relations plays in today's business, social, political, and cultural environment. Assists students in understanding basic public relations concepts such as "publics", target audiences, media relations, crisis communication, and organizational communication.
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3.00 Credits
Prerequisites: CO 102 and either CO 114 or permission of instructor. Intensive practice in news gathering, interviewing, researching, editing, writing, and use of news services and sources in a media-convergent world to produce broadcast and web-ready stories. Discussion and application of traditional versus alternative journalism such as backpack, hyper-local, and web-based. Application of ethical journalistic standards in fairness and accuracy. Documentary, special event, and live production elements are examined and created for multiple media formats.
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3.00 Credits
Prerequisites: CO 102 and either CO 306 or permission of instructor. Applies the elements of convergent media writing in professional public relations. Students gain practice in identifying public relations needs and concerns for generalized and specialized audiences, and how to create effective messages to satisfy them. Students will plan and execute projects including press releases, speeches, and publicity campaigns for traditional media and "eWOM" (electronic word of mouth - blogs and other social media).
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3.00 Credits
The study of photography and media design as active observation and interpretation of events in the print media.
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3.00 Credits
Prerequisite: CO 212 An intermediate course designed to provide the student with the opportunity to coordinate the many areas of TV production. Videotape and live production techniques are employed. Laboratory fee.
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3.00 Credits
Prerequisite: CO 102 Planning and writing longer forms of scripts, emphasizing documentary and dramatic writing for production.
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