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Course Criteria
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3.00 Credits
(formerly BUS-H254) 3 cr. Consumer behavior is a continuation and amplification of basic marketing principles begun in BMK*H201. This course stresses the understanding and application of the behavioral sciences, social sciences, and economic concepts as they affect the consumer's buying decision process and the development of the total marketing mix. The major areas will be consumer decision models, market segmentation, market positioning, hypothesis testing, and decision methodologies for making decisions under uncertainty, and in the creation and implementation of a marketing plan.
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3.00 Credits
(formerly BUS-H260) 3 cr. Develop a working knowledge of the World Wide Web as a marketing vehicle providing fast/efficient electronic commerce and the ability to manage the Internet marketing process for a small to medium-sized business enterprise. Internet is fast becoming the ultimate distribution system to disseminate marketing data, identify/segment customers to provide sales force attention, customer service activity, and ordering. Electronic Commerce Marketing Principles will prepare a student to intelligently apply the Marketing Mix disciplines and concepts to a company's products/services in order to effectively prepare and execute "Marketing Plans" participating in the growing"electronic commerce" segment of business.
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3.00 Credits
(formerly BUS-H153) 3 cr. Prerequisites: BMK*H201, 207. Basic principles underlying the sales process and their practical application to sales situations are studied. Economics and psychological and sociological relationships in the marketplace, as they apply to sales of industrial and consumer goods and intangibles, are examined.
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3.00 Credits
(formerly BOT-H121) 3 cr. This is a basic course requiring no prerequisite, stressing mastery of the keyboard and application of operative techniques. This course is designed for those students who have not had any keyboard training. Assignments include business letters and envelopes, memos, tabulations, outlines, reports, and resumes. Students are also introduced to the numeric keypad. Students will use computers and are introduced to wordprocessing/Windows. Composition, grammar, and proofreading skills are also developed.
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3.00 Credits
(formerly BOT-H122) 3 cr. Prerequisite: "C" grade or better in BOT*H111 or satisfactory completionof proficiency test with a minimum speed of 30 wpm. This course will refine and develop further those keyboarding skills previously learned. Emphasis is placed on developing speed and accuracy. In addition to using computers and word processing/Windows, students will use machine transcribers and calculators to process information.
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3.00 Credits
(formerly WP-H201) 3 cr. Prerequisite: "C" grade or better in BOT*H112 or completion of equivalencytest with a minimum keyboarding speed of 35 wpm. This course is designed for students with little or no prior exposure to word processing. It covers the basic concepts and terminology involved in word processing. Students will have hands-on experience, terminology and concepts, and English skills training.
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3.00 Credits
(formerly MI-H1011) 3 cr. Prerequisite: BOT*H283. Corequisite: BOT*H282. This course is an indepth study of basic ICD-9-CM coding. Diagnoses, procedures, signs and symptoms will be studied and coded by students using the necessary textbooks. The flow of medical records from doctor's office to hospital discharge will be tracked for insurance, risk managment, and case study purposes.
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3.00 Credits
(formerly MI-H1022) 3 cr. Prerequisites: BOT*H111, 283. Corequisite: BOT*H181. This course is an indepth study of basic CPT-4 coding. Students will utilize medical records, case histories, and code the diagnoses and procedures according to the level of care.
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2.00 Credits
(formerly MI-H1023) 2 cr. Prerequisites: BOT*H111, 181, 182, 283. Corequisite: BOT*H287. Using hands-on approach, the student will be taught to analyze data found in a patient's medical record. This data will be entered into a computer that is similar to ones found in a medical office or hospital.
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3.00 Credits
(formerly WP-H202) 3 cr. Prerequisite: BOT*H137 or consent of Business Office Technology faculty. This course is designed to introduce students to managerial and supervisory functions of the automated office. Hands-on experience using advanced functions of word processing will be provided including graphics, macros, and styles.
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