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Course Criteria
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3.00 Credits
Instructor's permission may be required for this course. Prerequisites: Senior standing, world religions major. Introduction to and preparation of a senior research thesis. May be taken for 6 semester hours
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3.00 Credits
A functional and realistic approach to retailing principles and operations by the application of mathematical formulas and procedures. Emphasis on income statements, pricing techniques, markup, markdown, sales volume, inventory control, merchandising terminology, and merchandising planning. Math placement test must be taken. 3 semester hours Required: A grade of at least a "C" to enterRetailing 304
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3.00 Credits
Surveys retail and related career areas, entry requirements and employment opportunities. Students are provided with opportunities to develop pertinent retailing related resumes, professional portfolios and interview techniques, as well as letters of application. Detailed study of the current job market and business ethics are also included. 3 semester hours
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3.00 Credits
Principles and methods of advertising and promotion for producers, manufactures and retailers with emphasis on the retailers most often used media - the newspaper. Varying advertising approaches of the mass merchandiser, the prestigious department store and the specialty store are included. Additionally, students work on individual or group assignments in special events planning, visual merchandise, direct marketing, publicity, newspaper and magazine advertising. The role of the retail buyer and product developer in the advertising function in the planning and budgeting of ads is also included. 3 semester hours
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3.00 Credits
The study of buying theory and techniques for department stores and specialty retailers. Analyzes the buying function and examines how buyers' responsibilities vary in different types of merchandising organizations. Study of the principles, procedures, and techniques practiced by merchandisers of fashion goods in determining resources to select, and assortments to buy includes private label development. 3 semester hours
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3.00 Credits
Basic concepts of textiles dealing with fibers, yarns and methods of fabric construction. Specific laboratory assignments devoted to natural and synthetic fiber identification and testing. $15 lab fee. 3 semester hours
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3.00 Credits
Continuation of textile concepts including the study of films, foams, laminated fabrics, fiber webs, knitted constructions, knotted fabrics, laces and flocked fabrics. In depth study of aesthetic and functional fabric finishes with emphasis on specific needs of the clothing and home furnishings industries. Laboratory work applies industry testing standards to individual fabrics. Woven, knitted, and applied fabric patterns are explored using a variety of mediums including CAD.CAM software. Students are responsible for submitting testing results and aesthetic development projects in addition to preparing sample books of commercially produced designs and functional finishes. Prerequisite: Retailing 205. $25 laboratory fee. 3 semester hours
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3.00 Credits
Development of professional selling techniques necessary for efficiency and success in all phases of retailing and wholesaling. Expertise in a retail product line is developed through a product research project. 3 semester hours
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3.00 Credits
An examination of personnel management within retail organizations. Topics include a survey of personnel theories, practices, and labor legislation in regard to personnel functions. Emphasis is on the special problems encountered by retailers with respect to employee recruitment, training, placement, scheduling, satisfaction, turnover, evaluation, and executive development. 3 semester hours
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3.00 Credits
Paid work experience in a faculty-approved retail organization. Six week full-time onthe- job assignment combined with written research into corporate structure and marketing strategy. Holiday selling season of sophomore year. Prerequisite: 2.5 Q.P.R. Student must maintain 2.5 Q.P.R. during the internship semester. Fashion Merchandising and Retailing majors only. 3 semester hours
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