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Course Criteria
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3.00 Credits
Students work in teams to create and produce an original web site or extensively improve an existing one, working in conjunction with a real-world client. The work is performed in a real-life, deadline driven environment and will produce a portfolio piece for those entering the field of digital media. Students learn the roles and duties of those who work on interactive teams. Instructor's permission may be required for this course. Prerequisite: MCOM 252 Introduction to Web Publishing 3 semester hours
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3.00 Credits
Principles of editing in print media. The editorial process from selection of editorial materials to publication. Analysis of contemporary editing styles. Preparation of materials for production, including copyediting, writing headlines and designing newspaper pages. Legal and ethical issues confronting newspaper editors. The editor-writer relationship. Laboratory training in the making of editorial judgments. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
Examination of the internal functioning and management practices related to the various media institutions. Discusses management by objectives, work plans, analysis methods, budget-setting, research planning, message strategy and plans, media/channel strategy and plans, and evaluation methods related to communication activities. Emphasis is on developing integrated approaches to solving communication problems under changing environmental conditions. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
This course sets out to define and apply advanced concepts of HTML and introduce JavaScript and CGI scripting. Students will develop data driven sites incorporating scripting and advanced HTML concepts, combining technical skills with professional design approaches. Instructor's permission may be required for this course. Prerequisite: MCOM 252 Introduction to Web Publishing 3 semester hours
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3.00 Credits
This course studies the relationship between and among media, sports, and society. It examines media coverage of sports, the mediated sports culture, sports and politics, the spectators' enjoyment of sports violence, the dark side of competition, and gender and ethnicity issues in sports. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
The semester is spent creating professional portfolios students can use to seek employment. This is a highly specialized, hands-on class where actual portfolios are created to help students obtain work in their specific area of interest - advertising, public relations, sports media, new media, broadcast, non broadcast, production, and many more. Prerequisites: Juniors and Seniors who already have portfolio pieces created from prior classes. Sophomores upon instructor's approval. 3 semester hours.
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3.00 Credits
A course on writing news for broadcast media. Emphasis on broadcast style, specificity of language, time constraints, writing to tape and other actualities, and other considerations unique to radio and television news. Instructor's permission may be required for this course. Prerequisite: Mass Communication 240. 3 semester hours
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3.00 Credits
This course examines the practices of newsgathering, news making and news reporting in different countries. It also studies international news agencies, issues of freedom of the press, global information flow, new world information order, media development and barriers to media development, cultural imperialism, the relationship between Western media and world media, foreign news reporting, and media and international relations. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
Elements of publicity writing for mass media. Students may work for not-for-profit organizations in planning and implementing publicity campaigns or other public relations projects. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
The semester is devoted to the creation and execution of one project which could potentially be used as a "reel" sample to find workin the digital video, advertising or public relations industries. Each student will work on a project most suitable to their ultimate career objective. Choices of projects might include: documentary, news stories, video news releases, product demonstration, training videos, and many others. Instructor's permission may be required for this course. Prerequisite: MCOM 272 Creating Digital Video. 3 semester hours
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