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Course Criteria
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3.00 Credits
Understanding and development of communications skills necessary for individuals to function effectively in business and corporate roles. Special consideration given to the verbal and nonverbal elements of the work situation: barriers to communications, listening skills, interviewing, instructional skills, forms of negotiation, technical reports, and principles of group behavior. Students' skills are assessed relative to the levels of communication required in various career areas and cultural milieus. 3 semester hours
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3.00 Credits
Study of basic concepts, theories, and practices of intercultural communication, including elements of cultural systems, social identification and group relations, influence of culture, language and culture, nonverbal communication, intercultural negotiation, and intercultural conflict resolution. Intercultural communication as applied to interpersonal communication, group communication, organizational communication, public communication, and mass communication. Communication principles will be applied to intercultural interaction so that misunderstanding, prejudice, stereotypes, and discrimination can be reduced or eliminated. 3 semester hours
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3.00 Credits
Study of group communication patterns, group functions, group dynamics, and theories of group communication. Special attention given to listening, formation of messages, critical thinking, decision-making process, leadership, group conflicts, problem solving, and techniques for effective group communication. 3 semester hours
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3.00 Credits
Knowledge and practice in the craft of research and reasoning in argumentative communication. Practice in analysis, evidence, briefing, refutation, and delivery of arguments. 3 semester hours
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3.00 Credits
Critical study and application of communication principles and concepts as applied to planning and preparing advertising messages. Intuitive verses research based aspects of advertising creativity. Writing and visualization for print, broadcast, and new media. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
An investigation of various mass media audiences' characteristics, preferences and composition and how that information is obtained and used in planning media strategy in advertising. Topics include characteristics and evaluation of major media rates and sources of information; problems of coverage, duplication, costs and scheduling. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
Study how advertising strategies are translated into creative briefs and message strategies that guide the creative process. Special consideration is given to the roles of TV commercials, the format elements of TV commercials, the advantages of TV commercials, the creative process of designing TV commercials, and the creation of TV commercials. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
In-depth analysis and practice in strategies and tactics employed in creating advertising and public relations programs for clients. Principal focus on working on a competitive group project preparing an agency-style presentation for a real or hypothetical client. Instructor's permission may be required for this course.Prerequisites: Mass Communication 220, 323, 330. 3 semester hours
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3.00 Credits
A total working environment centered about the publication of a community newspaper. Reporting, coverage of beats, interviews, handling complex stories and in-depth news reports. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
An in-depth experience of writing for periodicals. Focus is on the additional research and preparation needed for this medium. Principles of advocacy and rhetoric and their relevance in the news media are explored. Instructor's permission may be required for this course. 3 semester hours
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