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Course Criteria
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3.00 Credits
An examination of the theories and practices of advertising. Historical, legal, and social psychological aspects of advertising. Advertising explored from both client side and agency side perspectives. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
This course is an introduction to media writing. Students will practice writing and editing news, public relations materials, broadcast scripts, and advertising copy. It includes a grammar and style review specifically for print and interactive media. 3 semester hours.
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3.00 Credits
An overture to computer-based media, technology and the digital information age. This primer includes history, current digital media, a look at technology trends and the future of digital media. Topics include computers- their origins and functions; hardware and software; file management; networks; data security; E-Commerce; the Internet-its history and development; the basis of interactivity between humans and machines, and machine to machine; and other timely issues. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
This course covers the basic elements of fashion journalism for magazines (women's and men's) and newspapers. Students will analyze examples of fashion journalism and will learn fashion writing, photo shoot coordination (planning, styling, budgeting, etc.), and copy preparation. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
It covers both sports writing and sports broadcasting. Learn skills of reporting of competition and play-by-play coverage, communicating about sports through word and image, commentary, and interview skills. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
A comprehensive overview in planning, organizing and creating a web site. The course features emphasis on creative and communications imperatives in web page creation including design, layout, navigation and usability. This course offers the use of Dreamweaver. Topics include web site types, structures, the importance of the home page, understanding screen real estate and how to use it effectively, white space, typography, titles and headlines, search engines and how to get listed and many other issues and topics related to effective web page creation. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
This course provides an overview of major sports business issues. It covers professional, Olympic, collegiate sports, studies sports as a business, and discusses sports marketing, promotion, and sports sponsorships. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
Understanding the Internet as an information vehicle and how the role of the writer is more than just creating strong text. This course offers discussion and hands-on work in the art and science of effective organization, preparation, writing and editing for the interactive media audience. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
Current practices and problems, with emphasis on the role of the public relations practitioner as a specialist in communications, analyst of public opinion, and counselor to the major sponsors of public communica- tion. Instructor's permission may be required for this course. 3 semester hours
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3.00 Credits
From pre-production through post-production, video production technique for digital media is explored. Lectures and projects will lead students to a greater understanding of message direction, aesthetics and finessing a project through conclusion. This course is designed as an introductory primer to the creation of digital video. Instructor's permission may be required for this course. 3 semester hours
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