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Course Criteria
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3.00 Credits
A qualitative analysis of marketing as a system for the satisfaction of human wants. The contribution of psychologists, sociologists, anthropologists, and other behavioral scientists to the understanding of consumer behavior. Such topics as motivation, learning, life-cycle and social-class analysis, culture and custom. Prerequisite: junior or senior status. 3 semester hours
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3.00 Credits
Advertising, personal selling, trade support, and public relations as elements of strategy. Situation analysis planning, execution, and evaluation of promotional campaigns. Social responsibilities of the firm and some of its ethical problems. The impact of consumerism. Prerequisite: Marketing 305; junior or senior status. 3 semester hours
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3.00 Credits
Objectives, techniques, and limitations of library and field research applied to advertising, retailing, or sales management problems. Assignment of group projects requiring considerable initiative and resourcefulness. Measurements of individual accomplishment by both group activity and individual evaluation of the project. Prerequisites: Management Science 120 and Marketing 305; junior or senior status. 3 semester hours
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3.00 Credits
Marketing in service industries, stressing the unique problems of marketing intangibles. This course focuses on the development, implementation and control of strategy, systems and people for effective service operations. Case studies are selected from professional services, transportation, hotels and resorts, and various other retail services. Prerequisite: Marketing 305. 3 semester hours
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3.00 Credits
A critique of advertising from the viewpoint of management. Case problem-solving of situations that have confronted businessmen. The impact of advertising on demand for products and services. Principal problems in the building, implementing and evaluating of advertising programs. Prerequisite: Marketing 305. Junior or senior status. 3 semester hours
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3.00 Credits
Management of manufacturer's salesmen. Sales department organization. Selecting, training, compensating, and supervising salesmen. Sales territories, travel expenses, quotas, and budgets. Principles are applied to concrete problems. Prerequisite: Marketing 305; junior or senior status. 3 semester hours
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3.00 Credits
Use of the case method to analyze and solve problems faced by senior retail executives. Case histories set forth detailed background information to train the student in developing alternative solutions and choosing from among them. Cases in each of the major fields of retail management, merchandising, publicity, personnel, control, and service activities. Prerequisite: Marketing 305; junior or senior status. 3 semester hours
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3.00 Credits
Lecture and case studies, exploring cultural, political, economic and legal aspects of the development and operation of companies marketing overseas. Planning, organizing, controlling, and promoting for industrial and consumer goods. Prerequisite: junior or senior status. 3 semester hours
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3.00 Credits
The nature and scope of marketing management. The interpretation of environmental factors affecting marketing decisions and application of managerial concepts to marketing strategy. Adaptation of resources and objectives in the development of marketing plans. Prerequisite: junior or senior status. 3 semester hours
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1.00 Credits
This is an introduction to Taekwondo, commencing with instructions in essential classroom etiquette and training rules. Through this course, students are expected to achieve mastery of Taekwondo forms Taegeuk No. 1 & 2 as well as white belt Hammer Fist and Axe kick breaking techniques, and yellow belt Palm Fist and Front Snap kick breaking techniques. 1 semester hour
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