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Course Criteria
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3.00 Credits
Focuses on managing Internet resources and information systems project management. Introduces prevalent web related languages such as HTML, Java Script, and XML. Additional Prerequisite(s): Junior Standing. Prerequisite(s): BA 250;
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3.00 Credits
Examines changing roles of African Americans, Latinos, Asian Americans, physically disabled, and elderly. Focuses on the internationalization of the workforce with respect to peace and justice. Provides an extended case application of theories of organizational behavior and change with an eye on globalization. Additional Prerequisite(s): Junior Standing. Prerequisite(s): BA 461; Cross listing(s): PJ 414.
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3.00 Credits
Examines ways in which insurance can be used by firms in creative, new ways to limit financial risk for small and large corporations. Brings a financial orientation to traditional insurance instruments in creating ways to protect shareholders against claims for errors or mismanagement by directors and officers. Prerequisite(s): BA 430;
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3.00 Credits
Studies the history, purpose and processes of public relations. Examines public relations tools and practices, ranging from preparing and conducting a public relations program, setting up a news conference, establishing and running a speaker bureau, designing and producing a brochure and editing an employee newsletter. RC Prerequisite(s): BA 420 for Business students only. SPS Prerequisite(s): None. Cross listing(s): COM 416.
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3.00 Credits
Surveys contemporary organizational communication theories and practices. Investigates issues such as diversity, participation, technology, corporate ethics, the environment, and globalization. Focuses on analyzing and critiquing current organizational practices and assumptions, with an aim toward increasing social justice and ethics. RC Prerequisite(s): COM 380 and Junior standing. RC Additional Cross list: PJ 423. SPS Prerequisite(s): None. Cross listing(s): COM 418 PJ 423.
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3.00 Credits
Analyzes the use and impact of marketing procedures such as marketing research, non-price competition, price competition, advertising, selling policies and choice of a channel of distribution. RC Prequisite(s): BA 420. SPS Prerequisite(s): BA 325.
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3.00 Credits
Familiarizes student with the basic objectives, techniques, and applications of market research used in a modern business environment. Develops proficiency in the research process, building upon and applying knowledge of statistics to modern market research problems. Additional Prerequisite(s): Junior standing. Prerequisite(s): BA 250 BA 420 MT 270;
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3.00 Credits
Analyzes the factors that influence consumer behavior and use this knowledge to develop sound marketing strategies for goods and services. RC prerequisite(s): BA 420. SPS prerequisite(s): BA 325 or MKT 325.
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3.00 Credits
Examines the scope and challenge of marketing goods and services in foreign countries; and the cultural, legal, political, geographic, technological and economic influences on international marketing. Includes establishing markets, market research, distribution channels, export processes and marketing strategies. Additional Prerequisite(s): Junior standing. Prerequisite(s): BA 420;
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3.00 Credits
Introduces major topics in managerial finance essential for understanding how financial managers acquire and manage a firm's assets and how they finance these assets through debt and equity sources. RC Prerequisite(s): BA 282, BA 250, AC 320A & AC 320B and Junior standing. CPS Prerequisite(s): AC 320B or AC 325. Cross listing(s): FIN 400.
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