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MK 378: Services Marketing
3.00 Credits
Fort Lewis College
This course is designed to prepare students to become effective executives of service organizations, or of goods producing organizations that emphasize the service dimension of their products, as well as to become more enlightened customers of service firms. Cases and projects give students experience in wrestling with the decisions that need to be made to effectively manage service organizations. Prerequisites: MK 350 Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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MK 378 - Services Marketing
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MK 385: Consumer Behavior
3.00 Credits
Fort Lewis College
This course explores behavioral theory as it relates to consumer and industrial decision processes. Relevant concepts and recent research findings are drawn from the fields of marketing, psychology, sociology, and communications. Applications of these ideas are directed toward improving marketing management and decision-making. Prerequisites: MK 350 Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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MK 385 - Consumer Behavior
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MK 460: Applied Marketing Projects
3.00 Credits
Fort Lewis College
This course allows a small group of students to work with marketing faculty and practitioners on specific projects relating to marketing. Prerequisites: MK 350 Credits: 1 to 3 Repeatable: Can be repeated up to six credit hours if the content and sponsoring faculty are different.
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MK 460 - Applied Marketing Projects
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MK 462: Seminar in Marketing
3.00 Credits
Fort Lewis College
Diverse topics of current interest in marketing presented by practitioners as well as marketing faculty. Prerequisites: MK 350 Credits: 1 to 3 Repeatable: Can be repeated up to six credit hours if the content and sponsoring faculty are different.
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MK 462 - Seminar in Marketing
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MK 470: Innovation,Design & Development
3.00 Credits
Fort Lewis College
This is a project based course that covers modern tools and methods for product/service design and development. The cornerstone is a project in which teams of students conceive, design and prototype a physical product/service. Class sessions are conducted in workshop mode and employ cases and hands on exercises to reinforce the key ideas. Prerequisites: MK 350 Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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MK 470 - Innovation,Design & Development
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MK 486: Marketing Research
3.00 Credits
Fort Lewis College
This course provides students with a knowledge base and skills for planning and conducting a research project as the basis of making efficient, effective and ethical marketing decisions. A special emphasis is placed on the marketing research process to study behavior in the marketplace via exploratory approaches such as focus groups and more systematic approaches such as surveys. Prerequisites: MK 350 AND MK 385 Credits: 4 Clock Hours - (Lect-Lab): (4-0)
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MK 486 - Marketing Research
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MK 488: Marketing Strategy and Policy
3.00 Credits
Fort Lewis College
An integrated course in marketing strategy and policy, employing comprehensive case problems in the formulation of marketing action programs and business policy. Heavy emphasis is placed on writing and presentation of marketing plans. Prerequisites: MK 350 Credits: 4 Clock Hours - (Lect-Lab): (4-0)
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MK 488 - Marketing Strategy and Policy
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ML 100: Fund of Navajo Language
3.00 Credits
Fort Lewis College
A course in the basic fundamentals of the Navajo language on the oral-aural approach. The instructor is a native speaker, and much use is made of tapes, etc. This course is the same as SW 100; credit will be given for only one of these courses. Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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ML 100 - Fund of Navajo Language
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ML 101: Navajo Language II
3.00 Credits
Fort Lewis College
Continuation of Navajo I. Whereas Navajo I emphasized speaking, this course will center on reading and writing the Navajo language. This course is the same as SW 101; credit will be given for only one of these courses. Prerequisites: ML 100 OR SW 100 Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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ML 101 - Navajo Language II
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ML 109: Introductory Latin I
4.00 Credits
Fort Lewis College
An introduction to the Latin language. Credits: 4 Clock Hours - (Lect-Lab): (4-0)
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ML 109 - Introductory Latin I
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