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Course Criteria
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3.00 Credits
This course studies sports as a business to be marketed. The marketing of both collegiate and professional sports is investigated. In addition to spectator sports, participant sports are investigated. Specific topics to be studied include strategic sports marketing, segmentation strategies, sports as a product, sports promotion, pricing of sports, distribution of sports, and spectators as consumers. Prerequisites: MK 350 Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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3.00 Credits
This course offers an in-depth look into the cruise line industry from the marketing and tourism perspective. It includes concepts of marketing cruises to specific segments, target markets, discussion of who cruises and why, consideration of specific market offerings and services, marketing and promotion of cruises, a competitive analysis of the cruise industry, along with other marketing topics. Credits: 3 Clock Hours - (Lect-Lab): (2-3)
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3.00 Credits
This class investigates the history of gaming in the United States, and the history of Las Vegas. The importance of gaming as a business and tourist attraction is investigated. The student is exposed to probability theory. The sociology of gambling is studied including gambling as an addiction. The economics of gaming on Native American Tribes is investigated. Prerequisites: MK 350 Credits: 4 Clock Hours - (Lect-Lab): (3-2)
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3.00 Credits
An examination of selected topics and issues pertaining to marketing. Prerequisites: MK 350 Credits: 1 to 3 Repeatable: Students may take this course one or more times for credit, provided the subject is different on each occasion.
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1.00 - 3.00 Credits
Students will conduct a marketing study or do marketing research intended for publication. Projects will be designed to extend students' knowledge in marketing. Students wishing to take this course to meet requirements in the marketing major must receive permission from the Marketing Area Coordinator. Credits: 1 to 3 Repeatable: Students may repeat this course for credit, provided the topic is different on each occasion.
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3.00 Credits
This course focuses on the relationships established between buyers and sellers, initial contact with prospects, sales presentations, negotiating, handling objections, closing, follow-through, and after-sale servicing. Guest speakers provide insights into a variety of sales-oriented careers. Also included is a module covering trade and consumer sales promotion techniques and practices. Prerequisites: MK 350 Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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3.00 Credits
This course covers the role and structure of advertising and public relations agencies. Advertising topics: communications objectives, budgeting, media analysis, creative strategies, copy writing, and production. PR topics: news releases, strategy, press conferences, and crisis planning. An understanding of advertising and PR is provided as well as the basics for effectively evaluating and utilizing advertising and PR services. Prerequisites: MK 350 Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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3.00 Credits
An introduction to retailing from the management point of view: study of retail policies and organization, the operation of the buying and selling functions, merchandise control, store systems, personnel management, retail accounting and expense control. Prerequisites: MK 350 Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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3.00 Credits
Assessing global markets, comparing marketing systems; management of international marketing operations; focusing on distribution, promotional, and pricing problems faced by firms engaging in global trade. Prerequisites: MK 350 Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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3.00 Credits
This course establishes the strategic marketing structure for a firm's ability to combine and manage the dimensions of product/service quality, customer service, and price in a way to create an enduring competitive advantage. The course uses lectures, discussion, case and spreadsheet analysis to achieve its objective. Prerequisites: MK 350 Credits: 3 Clock Hours - (Lect-Lab): (3-0)
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