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MKT 309: Professional Selling
3.00 Credits
Colorado Christian University
Prospecting and qualifying; planning the sales presentation and closing the sale; legal, ethical, and social responsibilities; and sales support and managing the sales force. Prerequisites: MKT 202.
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MKT 309 - Professional Selling
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MKT 310: Marketing Research and Consumer Behavior
3.00 Credits
Colorado Christian University
This course teaches the basics of marketing research and the cultural, social, personal, and psychological factors influencing buyer behavior; buying-decision processes and stages; and learning theory integrated with consumer beliefs and attitudes. Prerequisites: BUS 212, MKT 202.
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MKT 310 - Marketing Research and Consumer Behavior
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MKT 314: Advertising Management
3.00 Credits
Colorado Christian University
Developing an advertising campaign from target market analysis and creative strategy, production, and media planning. Also, legal and ethical aspects of advertising. Prerequisites: MKT 202.
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MKT 314 - Advertising Management
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MKT 350: Internship
1.00 - 3.00 Credits
Colorado Christian University
Supervised experience in a professional setting. Pass/Fail; may be repeated for credit.
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MKT 350 - Internship
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MKT 390: Directed Study
1.00 - 3.00 Credits
Colorado Christian University
Guided independent investigation of a topic selected in consultation with the major or minor advisor. See Academic Policies for guidelines. Graded; may be repeated for credit.
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MKT 390 - Directed Study
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MKT 450: Internship
1.00 - 3.00 Credits
Colorado Christian University
Supervised experience in a professional setting. Pass/Fail; may be repeated for credit.
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MKT 450 - Internship
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MKT 490: Directed Study
1.00 - 3.00 Credits
Colorado Christian University
Guided independent investigation of a topic selected in consultation with the major or minor advisor. See Academic Policies for guidelines. Graded; may be repeated for credit.
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MKT 490 - Directed Study
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MKT 497: Special Topics
1.00 - 3.00 Credits
Colorado Christian University
Guided group investigation and discussion of a selected topic. Graded; may be repeated for credit.
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MKT 497 - Special Topics
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MKT 498: Teaching Assistantship
1.00 Credits
Colorado Christian University
Supervised and limited preparation and delivery of lectures, tutoring of students, laboratory preparation, and assisting in the preparation and grading of examinations. Pass/Fail; may be repeated for credit.
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MKT 498 - Teaching Assistantship
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MKT 510: Marketing Strategy
3.00 Credits
Colorado Christian University
This course may take a variety of forms. Topics of special interest to students may be addressed in sessions offered as "Contemporary Business Issues" seminars. Alternatively, with special permission, a student may: 1) elect to participate in a guided graduate study (via one of the graduate programs at CCU; 2) pursue a specific field of inquiry through enrollment in a course at another accredited university with transfer of the credit earned.
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MKT 510 - Marketing Strategy
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