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AAS 192: History of Japanese Americans
3.00 Credits
San Jose State University
The Japanese in America from approximately 1800. Includes relocation, wartime conditions, post-war history and contemporary situations. 3 units
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AAS 192 - History of Japanese Americans
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AAS 193: Women and Minorities in the Social Sciences
3.00 Credits
San Jose State University
See S O C S 193. 3 units
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AAS 193 - Women and Minorities in the Social Sciences
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AAS 194: Peoples of Color in the Making of the Americas:1400-1850
3.00 Credits
San Jose State University
Analysis of the impact that people of color have had on the formation of New World culture and society, from 1400-1850. Prerequisite: Upper division standing. 3 units
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AAS 194 - Peoples of Color in the Making of the Americas:1400-1850
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AAS 195: Peoples of Color in the Making of the Americas:1850-Present
3.00 Credits
San Jose State University
Analysis of the impact that people of color have had on the formation of New World culture and society from 1850 to the present. Prerequisite: Upper division standing. 3 units
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AAS 195 - Peoples of Color in the Making of the Americas:1850-Present
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AAS 275: Asian American Communities
3.00 Credits
San Jose State University
Examination of the social and historical contexts of the development of Asian American communities and the impact of major social institutions, such as educational, political, economic and cultural, upon these communities. 3 units
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AAS 275 - Asian American Communities
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ADV 091: Introduction to Advertising
3.00 Credits
San Jose State University
Comprehensive survey of the basic principles of advertising. Topics include: strategic planning, integrated communications, audience targeting, creative strategy, advertising media, social responsibility, advertising ethics, international advertising, and current issues in advertising. 3 units
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ADV 091 - Introduction to Advertising
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ADV 116: Spartan Daily Advertising Staff
3.00 Credits
San Jose State University
This class constitutes the paid advertising staff of the online and print editions of the Spartan Daily. Students work with clients and handle the newspaper's advertising sales and production. Prerequisite: A D V 91 or instructor consent. Daily lecture and production. Repeatable for credit 3 units
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ADV 116 - Spartan Daily Advertising Staff
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ADV 121: Consumer Advertising
3.00 Credits
San Jose State University
Principles and practices of advertising consumer products and services using traditional mass media, alternative media, and new media. Topics include consumer behavior; branding, targeting, and positioning; national brand advertising; retail strategy, advertising and merchandising. Prerequisite: A D V 91. 3 units
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ADV 121 - Consumer Advertising
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ADV 122: Business-to-Business Advertising
3.00 Credits
San Jose State University
Principles and practices of developing marketing communications programs and collateral materials for business-to-business products and services; translating technical information into persuasive communications; direct marketing, and other forms of sales support communications. Prerequisite: A D V 091. 3 units
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ADV 122 - Business-to-Business Advertising
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ADV 123: Broadcasting and New Media Advertising
3.00 Credits
San Jose State University
History, development, and current applications of traditional broadcast advertising, the Internet as an advertising medium, and the implications of emerging new media. Focus is on creative strategy and media strategy. Prerequisite: A D V 91. 3 units
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ADV 123 - Broadcasting and New Media Advertising
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