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Course Criteria
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4.00 Credits
A study of the manager’s role in the organization, including the tasks of planning, organizing, leading, and controlling. Attention to managerial implications of social responsibility and international management. Students undertake a group project, applying the theory and computer technology to a task. Offered fall and spring semester.
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4.00 Credits
Business writing as applied to the writing of letters and memos in typical basic business situations such as good news, neutral situations, and bad news as well as specific situations such as persuasion and sales writing. A traditional and scannable résumé is written as well as other job search correspondence. The fundamentals of report writing are applied during the development of a personal portfolio. Technology and crosscultural communication is integrated throughout the course. Informal oral communication, public speaking and oral reporting, instruction in and the use of presentation software are practiced. Offered fall and spring semester. Prerequisite: Writing 110 or equivalent.
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4.00 Credits
The role of marketing in society and in the organization; construction of a formal marketing plan, including choice of target market, product development, pricing, distribution, and promotion; social, legal, and ethical dimensions of marketing; marketing in the global economy; marketing and the internet. Offered fall and spring semester. Prerequisites: Junior or Senior standing.
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4.00 Credits
Overview of the role of a sales person and of the sales function. Development and execution of sales presentation with attention to prospecting, sales call planning, the approach, the presentation, negotiation, closing and after-sale follow-up and service. Selected sales management topics include recruiting, training, motivating, and evaluating salespeople, as well as ethical issues and perspectives. Offered fall semester. Prerequisite: Business 332 or consent of instructor.
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4.00 Credits
The planning, execution and evaluation of integrated marketing communication campaigns. Topics include media strategy, creative strategy, ethical issues, international considerations, consumer response to elements of the promotion mix, and perspectives on managing creative endeavors. Development and presentation of an integrated marketing communication plan is required. Offered spring semester. Prerequisite: Business 332 or consent of instructor.
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4.00 Credits
Economics of the real estate market, real property, ownership and transfer of real property including deeds, mortgages, escrow, title insurance, appraisal techniques, financing methods, leases, development, management, and agency. Satisfies educational requirement for real estate broker’s license. Offered fall semester. Prerequisite: Economics 102.
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4.00 Credits
A study of organizational behavior, selection procedures, performance appraisal, compensation, industrial relations, human factor engineering, and consumer behavior applications of psychological theory and research. Offered fall semester. Prerequisites: Mathematics 203 and Business 212 or Psychology 390.
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2.00 Credits
Emphasis on planning and research necessary for successful start-up and expansion of a small business. Course includes visits to entrepreneurships, financial planning using computer spreadsheet, and preparation of a formal business plan. Offered fall and spring semesters. Prerequisite: Accounting 201 or consent of instructor.
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4.00 Credits
To acquire the capabilities to function as a financial manager, that is, to integrate an understanding of the techniques, concepts and analysis of finance. The course is designed to build on the student’s knowledge of accounting, economics and math. Topics include financial planning and cash budgeting, the role of financial markets and interest rates, discounted cash flow analysis and capital budget techniques, capital structure and leverage, dividend policy and international business finance. Offered fall and spring semester. Prerequisites: Economics 102, Accounting 374, Mathematics 123 or Mathematics 133, Mathematics 203.
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4.00 Credits
Finance from the point of view of the investor. Topics include financial statement analysis, securities markets and instruments, portfolio theory, fixed income securities, equity and derivative assets, including options and futures. Technical preparation for certified financial planning license. Offered spring semester. Prerequisites: Mathematics 123 or Mathematics 133, Mathematics 203, Economics 102 and Accounting 202.
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