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Course Criteria
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1.00 - 4.00 Credits
Consent of the divisional chairperson is required. Cr/NC grading only.
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1.00 - 4.00 Credits
Consent of the divisional chairperson is required.
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4.00 Credits
Directed Readings in American Political Science
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4.00 Credits
A survey course explaining the roles, functions, purposes, responsibilities, and methods of the public relations profession, and career opportunities available.
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4.00 Credits
An introduction to writing for the public relations profession, with special attention to news and persuasive writing, key message construction, writing for multiple or internal and external audiences, and social and organizational contexts. Course content also addresses standards, ethical issues, and critical thinking as part of the public relations writing process. Prerequisite: completion of PR 255 with a "C-" or better or concurrent enrollment in PR 255.
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4.00 Credits
The student learns how to systematize persuasive efforts on behalf of a particular organization, including the writing and editing of news releases, speeches, public service announcements, position papers, and feature articles. The planning and execution of media placement, promotion for special events, and print and broadcast institutional advertising as aspects of developing a campaign from budget preparation to completion. The course stresses basic steps in solving a public relations problem or handling a public relations crisis. Prerequisites: PR 255 and PR 380.
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4.00 Credits
A senior-level seminar course focusing on planning, decision-making, and problem-solving in public relations management. The course features current case studies, guest professionals, management planning team workshops, and group presentations. Semester-end presentations and planning documents are reviewed and assessed by a team of two professors and one professional manager. Course is restricted to public relations majors. Prerequisites: PR 255, PR 380, and junior status.
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3.00 Credits
Advanced critical analysis of published and unpublished case studies in public relations. This seminar course, heavy in student interaction and participation, provides opportunities for boardroom-style presentations and group leadership. Primary project is the senior thesis, an expanded critical analysis of an actual unpublished case history. Prerequisites: PR 455 and junior status.
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1.00 - 4.00 Credits
Selected Topics
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1.00 - 4.00 Credits
A supervised internship for public relations majors. Placement is with an agency or organization in greater Los Angeles where the student will be expected to develop a regular schedule of on-duty hours each week, with frequent reporting to the instructor on campus. The student is expected to work three hours per week off campus for each unit of credit. (A student may accumulate a maximum of four units in this course.) Prerequisites: completion of seventy-six units, PR 455, and consent of instructor. To be eligible for an internship, the applicant must meet standards established by the division. Cr/NC grading only.
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