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ADV 551: Advanced Creative Strategy
4.00 Credits
Pepperdine University
Advanced study of copy and layout to develop a broader, fuller understanding and appreciation of the creative advertising process, both theoretical and practical. Students develop and prepare creative portfolios in preparation for entering the creative areas of the advertising industry. Prerequisites: ADV 475 and junior status.
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ADV 551 - Advanced Creative Strategy
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ADV 561: Advertising Account Planning and Research
4.00 Credits
Pepperdine University
Studies the use of research in solving managerial, media, and creative problems in advertising. Involves the study of secondary information sources, field and experimental research design, and data processing and analysis. Prerequisites: ADV 375 and junior status..
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ADV 561 - Advertising Account Planning and Research
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ADV 575: Advertising Campaign Management
3.00 Credits
Pepperdine University
The advanced student functions as an advertising decision maker and developer of advertising campaigns. Budgeting, media analysis, research, and creative components will be melded into a campaign in competition with other groups. Prerequisites: ADV 475 and junior status..
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ADV 575 - Advertising Campaign Management
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ADV 592: Selected Topics
1.00 - 4.00 Credits
Pepperdine University
Selected Topics
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ADV 592 - Selected Topics
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ADV 595: Advertising Internship
1.00 - 4.00 Credits
Pepperdine University
A supervised internship for advertising majors. Placement is with a business or advertising agency in greater Los Angeles where the students will be expected to develop a regular schedule of on-duty hours each week, with frequent reporting to the instructor on campus. The student is expected to work a minimum of three hours per week off campus for each unit of credit. (A student may accumulate a maximum of four units in this course.) Prerequisites: completion of seventy-six units, ADV 475, and consent of the instructor. To be eligible for an internship, the applicant must meet standards established by the division. Cr/NC grading only.
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ADV 595 - Advertising Internship
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ADV 599: Directed Studies
1.00 - 4.00 Credits
Pepperdine University
Consent of the divisional chairperson is required.
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ADV 599 - Directed Studies
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AMST 620: Directed Readings in American Studies Fees:GRAM 699.Reading for Master's Comprehensives
4.00 Credits
Pepperdine University
Graduate students who have completed all academic course work must enroll in this course in order to maintain continuous enrollment as full-time students.
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AMST 620 - Directed Readings in American Studies Fees:GRAM 699.Reading for Master's Comprehensives
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ART 100: Drawing I
4.00 Credits
Pepperdine University
An introduction to studio activity. Visual fundamentals as expressed through drawing, contour, gesture, form, structure, light, and shade. (GE)
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ART 100 - Drawing I
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ART 102: Drawing II
4.00 Credits
Pepperdine University
A continued exploration of the fundamentals of pictorial expression with drawing media. Emphasis is on figure drawing and composition. Prerequisite: ART 100.
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ART 102 - Drawing II
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ART 105: Two-Dimensional Design
4.00 Credits
Pepperdine University
Studies basic problems in the development of design consciousness in natural and man-made things. Two-dimensional projects emphasizing space, color, value, shape, surface, line, and their interrelationships. (GE)
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ART 105 - Two-Dimensional Design
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