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BA 471: Marketing Strategy
3.00 Credits
Pepperdine University
Strategic application of basic principles. Students work with an actual organization with a need for strategic marketing assistance. Students will contract with the organization to assist management with the formulation of strategic alternatives, the development of a strategic plan, and the effective execution of the plan. Discussion of current issues in marketing and computer simulation supplement experiential learning. Prerequisite: BA 355.
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BA 474: International Marketing
3.00 Credits
Pepperdine University
A study of marketing principles applied to the global environment. Emphases on understanding cultural differences, unique product needs, and changes in price, distribution, and promotion across international borders. An internship with an international firm is a required component of the course. Prerequisite: BA 355.
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BA 492: Current Issues in Management
4.00 Credits
Pepperdine University
A seminar which addresses contemporary management issues as reflected in current periodicals, papers, and books. The course explores managerial implications. Heavy emphasis is placed upon student-led discussions, presentations, and papers.
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BA 494: International Management
3.00 Credits
Pepperdine University
Examines organizational behavior and management issues in an international context. The primary focus is on the role of the manager in cross-cultural environments. The purpose of the course is to heighten student awareness of the differences associated with global management, and with the content and corporate management practices, as necessary, to be effective in different cultures. Cases, experiential exercises, and team projects are part of the learning process. Prerequisite: BA 366 or BA 352 or COM 418.
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BA 497: Business Policy,Strategy,and Ethics
4.00 Credits
Pepperdine University
This course integrates the student's academic experience by focusing on solving problems in business cases. Student must do research and make presentations. Particular attention is given to analyzing the policies, strategies, and ethical dilemmas of various organizations. Prerequisites: BA 321, last semester or permission of the instructor, and full admittance as a major within the division. (RM)
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BA 590: Research in Business
1.00 - 4.00 Credits
Pepperdine University
Consent of the divisional chairperson is required.
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BA 590 - Research in Business
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BA 592: Selected Topics
1.00 - 4.00 Credits
Pepperdine University
Selected Topics
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BA 598: Service Leadership Project
4.00 Credits
Pepperdine University
In this course students will form consulting teams to serve a municipal agency, charitable organization, social service agency, or private business in a distressed area (particularly minority-owned businesses) by applying business concepts and skills to a mutually agreed-upon project. At the conclusion of this project, students will deliver a final report and a professional presentation to the officers or board of the client organization. Must be taken during the student's senior year. (PS)
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BA 599: Directed Studies
1.00 - 4.00 Credits
Pepperdine University
Directed study based on guided reading and independent study. Written or oral reports in areas not previously covered in student's program are arranged with the instructor. Consent of the divisional chairperson is required. GSBA 199. First-Year Seminar (3)
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BIOL 105: Introduction to Marine Biology
4.00 Credits
Pepperdine University
With an emphasis on Southern California's marine environment, this course provides an introduction to biological principles directed at an examination of the various ocean ecosystems and their inhabitants. Does not count for major credit, nor does the grade received count in the major GPA. Three hours lecture and one two-hour laboratory per week. (GE)
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