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Course Criteria
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3.00 Credits
This course is a survey of Puerto Rican literature from the Spanish colonial period through the 19th century. It includes a study of the first literary expressions (both in prose and verse), a history of the various literary movements, and representative authors and their works. Written critical analyses and oral reports on selected work are required. Note: This course is taught in Spanish and satisfies the Liberal Arts requirement for Modern Language.
Prerequisite:
Prerequisite: SPN 210 or departmental approval
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3.00 Credits
This course covers the contemporary literary expression in Puerto Rico. Authors such as Luis Pales Matos, Julia de Burgos, Diaz Alfaro, and other short story writers are studied and evaluated. The course studies and analyzes the modern novel as a reflection of the present Puerto Rican society. Note: This course is taught in Spanish and satisfies the Liberal Arts requirement for Modern Language.
Prerequisite:
Prerequisite: SPN 210 or departmental approval
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3.00 Credits
This course studies the short story as a major form of literary expression in the Spanish speaking countries of the Caribbean: Colombia, Cuba, the Dominican Republic, Puerto Rico, and Venezuela. It studies the development of the short story beginning with Indian legends recreated by Spaniards during the early Colonial period. Examples of short stories written during the different literary movements are studied and analyzed. The relationship between the writer and society is analyzed as well as the common history, culture, and socio-economic problems which are reflected in each story. Note: This course is taught in Spanish and satisfies the Liberal Arts requirement for Modern Language.
Prerequisite:
Prerequisite: SPN 210 or departmental approval
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3.00 Credits
In this course works reflecting the experiences of U.S. Latino/a writers in English are analyzed. Students will read, discuss, and write about fiction, nonfiction, poetry and drama by writers such as Julia Álvarez, Rudolfo Anaya, Gloria Anzaldúa, Roberto Fernández, Tato Laviera, Achy Obejas, Abraham Rodríguez, Jr., and Piri Thomas.
Prerequisite:
ENG 101 and 201; or ENG 121
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3.00 Credits
This is a summer course taught abroad in a Latin American or Caribbean country. It offers the student the opportunity to travel, to share, to live and to study in another country. From a global perspective, this course explores the history and culture of a selected Latin American or Caribbean country by focusing on religion, homeland, art, family, identity, film, economic development, social and political movements and environment as they are presented as major themes of current research and in the tangible appreciation of the student.
Prerequisite:
Prerequisite: A functional knowledge of the language of the country or countries visited may be required.
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3.00 Credits
This course will introduce students to linguistics, the study of language, and language in multicultural urban settings, including topics such as children''s language acquisition, bilingual families and bilingual education, language and gender, different varieties of Englis and contemporary langague use. The readings will draw on works in linguistics, literature, sociology, anthropology, and related topics. Students will improve critical reading and thinking skills and produce reflective and expository writing based on the readings in connection with their own experiences and backgrounds.
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3.00 Credits
The marketing system is described, analyzed and evaluated, including methods, policies, and institutions involved in the distribution of goods from producer to consumer. Emphasis is placed on the means of improving efficiency and lowering distribution costs.
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3.00 Credits
This course develops the student’s understanding of the relevance of consumer motivation and behavior to modern marketing techniques and strategies. It offers insight and information vital to the consumeroriented firm. The economic, social, and psychological aspects of consumer behavior are explored.
Prerequisite:
Prerequisite: MAR 100
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3.00 Credits
This course is designed to provide an introduction to and an overview of advertising, its use as a management tool and its place in the marketing picture. Included are: the approach to creativity, media mathematics, planning and strategy, campaign concepts, research, and media selection.
Prerequisite:
Prerequisite: BUS 104
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3.00 Credits
This course is an overview of the process and management of direct selling. Topics include analyzing a product, evaluating customer needs and buying motives, handling objections, closing sales, and developing the sales-person’s personality. Organization and presentation of selling proposals are required.
Prerequisite:
Prerequisite: MAR 100
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