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PUR 3000: Principles of Public Relations AS COM
3.00 Credits
University of South Florida-Main Campus
PR: MMC 2100 and MMC 3602. The underlying theory and professional practice of public relations within corporate and institutional structures and its vital role in society; ethical standards of practice, and relationships of the practice to the public media; public relations problem-solving process.
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PUR 3000 - Principles of Public Relations AS COM
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PUR 3500: Public Relations Research AS COM
3.00 Credits
University of South Florida-Main Campus
PR: PUR 3000 and LIS 2005. The theory and practice of quantitative and qualitative research methods as applicable to the study of public relations and public relations campaigns. Emphasis is on the scope of research methods available to public relations practitioners, evaluation of data and report writing.
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PUR 3500 - Public Relations Research AS COM
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PUR 4100: Writing For Public Relations AS COM
3.00 Credits
University of South Florida-Main Campus
PR: JOU 2100 and PUR 3000. Techniques for creating effective written public relations communications to achieve organizational goals, including news releases, proposal letters, broadcast scripts, and memos. Exercises based on case study scenarios.
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PUR 4100 - Writing For Public Relations AS COM
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PUR 4101: Public Relations Design and Production AS COM
3.00 Credits
University of South Florida-Main Campus
PR: PUR 3000. Theoretical and practical applications of design for public relations publications. Design software. Study of visual design, page architecture, typography, color and illustrations. Integration of design elements in the design of different types of public relations publications.
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PUR 4101 - Public Relations Design and Production AS COM
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PUR 4401: Public Relations:Issues,Practices and Problems AS COM
3.00 Credits
University of South Florida-Main Campus
PR: PUR 3000. The theory of public relations practice and its application in the real world. The role of the public relations practitioner in business, government, and social institutions, and the nature of specialized areas of the practice. Identification of public issues, analysis of potential impact on organizations and development of strategies to deal with them successfully and responsibly. Communication techniques and trends.
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PUR 4401 - Public Relations:Issues,Practices and Problems AS COM
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PUR 4700: Public Relations Practicum AS COM
1.00 Credits
University of South Florida-Main Campus
PR: Senior standing and CI. For public relations sequence majors. S/U. Practical experience outside the classroom where the student works for academic credit under the supervision of a professional practitioner. Periodic written and oral reports to the faculty member coordinating the study.
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PUR 4700 - Public Relations Practicum AS COM
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PUR 4801: Advanced Public Relations AS COM
3.00 Credits
University of South Florida-Main Campus
PR: PUR 3500, PUR 4100 and PUR 4401 As final course in Public Relations sequence, it involves intensive study of counseling and problem-solving techniques used in professional practice. Analysis of case studies and preparation of complete Public Relations program. Extensive reading in the literature of contemporary practice.
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PUR 5505: Introduction to Strategic Communication Theory and Practice AS COM
3.00 Credits
University of South Florida-Main Campus
The course is designed to act as a ?ridge? between undergraduate and graduate public relations and advertising education, and between professional communication practices and strategic communication scholarship.
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PUR 5505 - Introduction to Strategic Communication Theory and Practice AS COM
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QMB 2100: Business And Economic Statistics I 6A QM BA QMB
3.00 Credits
University of South Florida-Main Campus
PR: MAC 1105. Data description; exploratory data analysis; introduction to probability; binomial and normal distributions; sampling distributions; estimation with confidence intervals; tests of hypotheses; control charts for quality improvement.
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QMB 2100 - Business And Economic Statistics I 6A QM BA QMB
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RCS 3030: Rehabilitation Counseling Issues in Alcoholism and Other Addictions AS REH
3.00 Credits
University of South Florida-Main Campus
PR: CI. An overview of alcohol and other drug abuse. Explores the extent and rate of abuse in the United States, causes, biology, psychosocial aspects, legal aspects, and treatment.
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RCS 3030 - Rehabilitation Counseling Issues in Alcoholism and Other Addictions AS REH
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