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MAR 3613: Marketing Research BA MKT
3.00 Credits
University of South Florida-Main Campus
PR: QMB 2100, MAR 3023. A study of research methods and techniques applicable to problem solving in marketing. Attention is also given to defining information needs, determining the value of information, interpreting and reporting information for use in marketing decision making.
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MAR 3823: Marketing Management BA MKT
3.00 Credits
University of South Florida-Main Campus
PR: MAR 3023. An applications oriented study of the marketing function at an intermediate level. Emphasis upon techniques for analysis and problem-solving. Builds upon the principles and concepts learned in MAR 3023, and provides a strong foundation for the remaining courses in the marketing curriculum.
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MAR 4156: International Marketing BA MKT
3.00 Credits
University of South Florida-Main Campus
PR: MAR 3023. A study of procedures and problems associated with establishing marketing operations in foreign countries. Includes the institutions, principles and methods involved in the solution of these business problems as well as the effects of national differences on business practices and buyer behavior.
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MAR 4213: Logistics and Physical Distribution Management BA MKT
3.00 Credits
University of South Florida-Main Campus
PR: MAR 3023 or CI. A study of logistics in the marketing of goods and services. Includes a description and analysis of the logistics environment as well as components of the physical distribution system with emphasis on information flows and the application of quantitative techniques used in establishing and controlling customer service levels.
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MAR 4231: Retailing Management BA MKT
3.00 Credits
University of South Florida-Main Campus
PR: MAR 3023. A comprehensive study of the retailing structure, institutions, and environment. Includes pertinent management theories and practices in analyzing, organizing, planning and controlling retail operations, both large and small.
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MAR 4333: Promotion Management BA MKT
3.00 Credits
University of South Florida-Main Campus
PR: MAR 3023 or CI. A study of the role of promotion in the marketing program of the firm, including the promotional tools available to the marketing manager and the various types of decisions made in the promotional area. Decision making process in development of a promotional program is emphasized.
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MAR 4403: Sales Management BA MKT
3.00 Credits
University of South Florida-Main Campus
PR: MAR 3023 or CI. A study of sales management and strategy as a subset of marketing management. Emphasis is placed on developing the problem-solving and decision-making skills required of the sales manager in the modern market-oriented company.
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MAR 4453: Business to Business Marketing BA MKT
3.00 Credits
University of South Florida-Main Campus
PR: MAR 3023. A study of the marketing of goods and services to the industrial and institutional sectors. Includes characteristics of the markets and channels of distribution, sales, management, research and promotional practices, marketing policies and strategies.
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MAR 4503: Buyer Behavior BA MKT
3.00 Credits
University of South Florida-Main Campus
PR: MAR 3023. A study of the basic concepts of buyer behavior, including pre- and post-purchase attitudes and behavior patterns, information processing relating to the functional areas of marketing and the buyer? decision-making process. Managerial applications to marketing are emphasized.
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MAR 4824: Marketing Management Problems BA MKT
3.00 Credits
University of South Florida-Main Campus
PR: Senior Standing, MAR 3823, MAR 3613, MAR 4333. The integration of marketing knowledge applied to decision roles in managing the total marketing effort of firms, and coordination with other major functional areas on specific problems.
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