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BUS 461: Marketing Management
4.00 Credits
University of La Verne
Managing the marketing function, including development and implementation of the marketing mix, and development of tactical and strategic marketing plans. (Formerly ECBU 461). 4.000 Credit Hours Prerequisites: Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-
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BUS 461 - Marketing Management
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BUS 462: Sales Management
4.00 Credits
University of La Verne
This course covers sales needs, potentials, and results; development of sales forecasts; sales organization concepts; and management of sales function. 4.000 Credit Hours Prerequisites: Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-
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BUS 462 - Sales Management
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BUS 464: Marketing Research
4.00 Credits
University of La Verne
Studies the formalized means of obtaining, analyzing and interpreting information to be used by marketing managers in making decisions. Not challengeable. (Formerly ECBU 464). 4.000 Credit Hours Prerequisites: (Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-) and (Undergraduate level BUS 370 Minimum Grade of C- or Undergraduate level ECBU 370 Minimum Grade of C-)
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BUS 464 - Marketing Research
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BUS 466: International Marketing
4.00 Credits
University of La Verne
Foreign market potentials; marketing mechanisms across national boundaries; adaptations of markets to nations with different cultural, economic, legal, and political characteristics. (Formerly ECBU 466). 4.000 Credit Hours Course Attributes: UVCD Community & Diversity Prerequisites: Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-
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BUS 467: Service Marketing
4.00 Credits
University of La Verne
Applies marketing concepts and practices to service organizations. (Formerly ECBU 467). 4.000 Credit Hours Prerequisites: Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-
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BUS 467 - Service Marketing
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BUS 493: Variable Topics
0.00 - 4.00 Credits
University of La Verne
Provides group study of a selected topic, specified in advance. May be taken five times with a different topic for credit. May be taken for letter grade only. Not challengeable. 0.000 TO 4.000 Credit Hours Prerequisites: (Undergraduate level ENG 111 Minimum Grade of C- or Undergraduate level BUS 346 Minimum Grade of C- or Undergraduate level MGMT 480 Minimum Grade of C- or Undergraduate level WRT 111 Minimum Grade of C- or Undergraduate level TWE2 XXXX Minimum Grade of C- or Undergraduate level TWE2 3XXX Minimum Grade of C- or Undergraduate level TSWB XXXX Minimum Grade of C- or Undergraduate level TSWB 3XXX Minimum Grade of C- or ULV English 111 Certification CRD)
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BUS 493 - Variable Topics
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BUS 496: Business Seminar
4.00 Credits
University of La Verne
Capstone course that provides students with a forum in which to review and apply business theories and applications, which have been learned. May be taken for letter grade only. Not challengeable. (Formerly ECBU 496). 4.000 Credit Hours Prerequisites: (Undergraduate level BUS 330 Minimum Grade of C- or Undergraduate level ECBU 330 Minimum Grade of C- or Undergraduate level ECBU 330A Minimum Grade of C-) and (Undergraduate level ECBU 350 Minimum Grade of C- or Undergraduate level MGMT 300 Minimum Grade of C-) and (Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-)
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BUS 496 - Business Seminar
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BUS 498: Internship in Economics and Business
8.00 Credits
University of La Verne
Student interns in a business firm. Student report is required, relating business firm experience to appropriate academic doctrines. Requires senior standing. May be taken for eight semester hours or credit, but no more than four semester hours in any given term. (Formerly ECBU 498). 1.000 TO 4.000 Credit Hours Prerequisites: Undergraduate level BUS 242 Minimum Grade of C-
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BUS 498 - Internship in Economics and Business
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BUS 498M: Internship in Economics and Business
8.00 Credits
University of La Verne
Student interns in a business firm. Student report is required, relating business firm experience to appropriate academic doctrines. Requires senior standing. May be taken for eight semester hours or credit, but no more than four semester hours in any given term. (Formerly ECBU 498M). Not challengeable. 1.000 TO 4.000 Credit Hours Prerequisites: Undergraduate level BUS 242 Minimum Grade of C-
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BUS 498M - Internship in Economics and Business
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CHEM 103: Introduction to Chemistry
4.00 Credits
University of La Verne
For students with limited background in chemistry to prepare them to continue study in chemistry and science. 4.000 Credit Hours Course Attributes: ANSP Natural Sci-Physical Sci, GEPS Physical Science
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CHEM 103 - Introduction to Chemistry
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