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  • BUS 346: Written Business Communication

    4.00 Credits
    University of La Verne

    Covers written theory and practice in business and professional writing. Includes business letters, memos, reports, research project, and media techniques. (Formerly ECBU 346). 4.000 Credit Hours Course Attributes: CSWB Written Communication B, BS Organizationl Mgmt Elective, BS Public Admin Elective, UVLL Lifelong Learning, GEWE2 Writ Eng 2nd RC Stdnts Prerequisites: Undergraduate level ENG 110 Minimum Grade of C- or Undergraduate level WRT 110 Minimum Grade of C- or Undergraduate level TWE1 XXXX Minimum Grade of C- or Undergraduate level TWE1 3XXX Minimum Grade of C- or Undergraduate level TSWA XXXX Minimum Grade of C- or Undergraduate level TSWA 3XXX Minimum Grade of C- or ULV English 110 Certification CRD
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  • BUS 347: Legal Environment of Business

    4.00 Credits
    University of La Verne

    Critical examination of selected federal rules and regulations that affect operations of business. (Formerly ECBU 347). 4.000 Credit Hours Course Attributes: BS Organizationl Mgmt Elective Prerequisites: (Undergraduate level BUS 346 Minimum Grade of C- or Undergraduate level ECBU 346 Minimum Grade of C- or Undergraduate level ENG 111 Minimum Grade of C- or Undergraduate level MGMT 480 Minimum Grade of C- or Undergraduate level HSM 480 Minimum Grade of C- or Undergraduate level WRT 111 Minimum Grade of C- or Undergraduate level TWE2 XXXX Minimum Grade of C- or Undergraduate level TWE2 3XXX Minimum Grade of C- or Undergraduate level TSWB XXXX Minimum Grade of C- or Undergraduate level TSWB 3XXX Minimum Grade of C- or ULV English 111 Certification CRD)
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  • BUS 348: Experiential Learning through SIFE

    1.00 - 4.00 Credits
    University of La Verne

    SIFE provides students with unique opportunities to learn about and teach the principles of free enterprise. Students learn to work both individually and as a group to develop and complete projects designed to teach the principles of a market economy to a level of understanding and appreciation. The student will be required to take a significant leadership role in SIFE as part of this course. 1.000 TO 4.000 Credit Hours Course Attributes: UVCS Community Service
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  • BUS 360: Principles of Marketing

    4.00 Credits
    University of La Verne

    Basic marketing concepts, principles, practices, activities, and institutions. Environmental forces and marketing interaction with other areas of business. (Formerly ECBU 360). 4.000 Credit Hours Prerequisites: (Undergraduate level ECBU 220 Minimum Grade of C- or Undergraduate level ECBU 328 Minimum Grade of C- or Undergraduate level ECON 220 Minimum Grade of C- or Undergraduate level ECON 328 Minimum Grade of C-) and (Undergraduate level BUS 346 Minimum Grade of C- or Undergraduate level ECBU 346 Minimum Grade of C- or Undergraduate level ENG 111 Minimum Grade of C- or Undergraduate level MGMT 480 Minimum Grade of C- or Undergraduate level HSM 480 Minimum Grade of C- or Undergraduate level WRT 111 Minimum Grade of C- or Undergraduate level TWE2 XXXX Minimum Grade of C- or Undergraduate level TWE2 3XXX Minimum Grade of C- or Undergraduate level TSWB XXXX Minimum Grade of C- or Undergraduate level TSWB 3XXX Minimum Grade of C- or ULV English 111 Certification CRD)
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  • BUS 360M: Principles of Marketing

    4.00 Credits
    University of La Verne

    Basic marketing concepts, principles, practices, activities, and institutions. Environmental forces and marketing interaction with other areas of business but taught in Mexico. Not challengeable. 4.000 Credit Hours Prerequisites: (Undergraduate level ECBU 220 Minimum Grade of C- or Undergraduate level ECBU 328 Minimum Grade of C- or Undergraduate level ECON 220 Minimum Grade of C- or Undergraduate level ECON 328 Minimum Grade of C-) and (Undergraduate level BUS 346 Minimum Grade of C- or Undergraduate level ECBU 346 Minimum Grade of C- or Undergraduate level ENG 111 Minimum Grade of C- or Undergraduate level MGMT 480 Minimum Grade of C- or Undergraduate level WRT 111 Minimum Grade of C- or Undergraduate level TWE2 XXXX Minimum Grade of C- or Undergraduate level TWE2 3XXX Minimum Grade of C- or Undergraduate level TSWB XXXX Minimum Grade of C- or Undergraduate level TSWB 3XXX Minimum Grade of C- or ULV English 111 Certification CRD)
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  • BUS 361: Media Sales

    4.00 Credits
    University of La Verne

    Emphasizes professional selling and sales management techniques. Also JOUR 328, RDIO 328, and TV 328. (Formerly ECBU 361). 4.000 Credit Hours
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  • BUS 362: Principles of Retailing

    4.00 Credits
    University of La Verne

    Studies retail stores, emphasizing problems of store managers and executives. Considers location, buying, personnel, promotion, inventory turnover, and control methods in retailing. 4.000 Credit Hours Prerequisites: Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-
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  • BUS 363: Industrial Marketing

    4.00 Credits
    University of La Verne

    Strategies in planning for marketing goods and services to industrial, governmental, and commercial markets. Changing industry and market structure. Analyzes industrial demand. 4.000 Credit Hours Prerequisites: Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-
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  • BUS 364: Sports Marketing

    4.00 Credits
    University of La Verne

    Examines the marketing of goods and services in the sports industry. Includes discussion and case studies of both spectator and participation sports. Not challengeable. Also MSS 364. (Formerly ECBU 364). 4.000 Credit Hours Prerequisites: Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-
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  • BUS 365: Consumer Behavior

    4.00 Credits
    University of La Verne

    Consumer behavior and attitudes to marketing management decisions. Includes advertising, product policy, product development, marketing research, and pricing. (Formerly ECBU 365). 4.000 Credit Hours Prerequisites: Undergraduate level BUS 360 Minimum Grade of C- or Undergraduate level ECBU 360 Minimum Grade of C-
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