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PR 330A: Writing for Public Relations and Marketing Communications
3.00 Credits
Golden Gate University-San Francisco
Focuses on development of speed, clarity, brevity and style in writing for a range of audiences. The course will stress the role of the public relations/marketing communications writer as a bridge between the interests of the client organization, its employees, the news media and the general public. You will learn how to do professional writing in the formats most frequently used by the public relations practitioner: news release, feature article, brochure, newsletter and public service announcement. You will also be exposed to writing web copy, as well as advertising copy. Prerequisite: PR 320. Students must pass the English Placement Test or complete ENGL 301 Graduate Writing II with a grade of B or better before registering for this course.
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PR 330A - Writing for Public Relations and Marketing Communications
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PR 332: Media Relations and the Corporate Spokesperson
3.00 Credits
Golden Gate University-San Francisco
Provides knowledge and skills for interacting with the media. You will study the definition of "news" and its role in the managementof a business. You will learn techniques for planning and executing successful editorial approaches including placement of news releases with print and electronic media, management of the news event, and effective strategies for corporate spokespersons when meeting the press. Prerequisite: PR 320. Students must pass the English Placement Test or complete ENGL 301 Graduate Writing II with a grade of B or better before registering for this course.
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PR 332 - Media Relations and the Corporate Spokesperson
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PR 334: Managing Public Issues: Consumer Affairs and Government Relations
3.00 Credits
Golden Gate University-San Francisco
Examines the techniques for monitoring social issues, as well as the role public relations plays as a management function to advise and guide upper management in the organizational decision-making process. You will learn about environmental scanning, stakeholder analysis and issue management, and will gain knowledge of programs and methods for establishing and maintaining proactive relationships with community and governmental organizations. Prerequisite: PR 320. Students must pass the English Placement Test or complete ENGL 301 Graduate Writing II with a grade of B or better before registering for this course.
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PR 334 - Managing Public Issues: Consumer Affairs and Government Relations
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PR 396A: ZZ Selected Topics in Public Relations
1.00 - 3.00 Credits
Golden Gate University-San Francisco
Address significant, topical and practical problems, issues and theories in public relations. Topics are compiled and selected by the department chair. This course may be taken more than once, provided the same topic is not repeated. Prerequisite: PR 320. Other prerequisites will vary based on topic. Students must pass the English Placement Test or complete ENGL 301 Graduate Writing II with a grade of B or better before registering for this course.
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PR 396A - ZZ Selected Topics in Public Relations
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PR 398: Internship: Public Relations
3.00 Credits
Golden Gate University-San Francisco
Offers you the opportunity to receive graduate-level work experience in a job directly related to your academic major and career goals. You are responsible for your own placement in an internship approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. Prerequisite: consent of the department.
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PR 398 - Internship: Public Relations
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PR 399: Directed Study
1.00 - 3.00 Credits
Golden Gate University-San Francisco
Provides an opportunity for the advanced student with a specific project in mind to do reading in a focused area and to prepare a substantial paper under the direction of a faculty member. Only one directed study course may be taken for credit toward a master's degree. Prerequisite: Completion of six courses in the advanced public relations program and consent of the department.
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PR 399 - Directed Study
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PSYCH 1: Principles of Psychology
3.00 Credits
Golden Gate University-San Francisco
Explores the field of psychology. You will learn about yourself, the mind and the science of psychology. Subject matter includes human development, memory, cognition, perception and psychopathology. (CAN PSY 2)
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PSYCH 1 - Principles of Psychology
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PSYCH 100: Theories of Personality
3.00 Credits
Golden Gate University-San Francisco
Explores theories of why people behave the way that they do and how they got that way. You will study the works of Freud, Jung, Skinner, Maslow and other major theorists and practitioners of psychology. Prerequisites: ENGL 1A, ENGL 1B.
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PSYCH 100 - Theories of Personality
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PSYCH 197: Internship: Psychology
3.00 Credits
Golden Gate University-San Francisco
Provides supervised work experience in psychology. Job and learning objectives are developed in conjunction with the department chair. Prerequisite: consent of the department.
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PSYCH 197 - Internship: Psychology
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PSYCH 199: Directed Study in Psychology
1.00 - 3.00 Credits
Golden Gate University-San Francisco
Individual study of a selected topic under the supervision of a faculty member. Students are limited to one directed study course per semester. Prerequisite: consent of the department.
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PSYCH 199 - Directed Study in Psychology
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