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  • PMBA 315: Managerial Economics

    4.00 Credits
    Golden Gate University-San Francisco

    Surveys macroeconomics and microeconomics, domestic and international economic policies, and major issues in business economics; emphasis on the application of economic analysis to current economic issues. You will analyze the management processes associated with resource acquisition and allocation; theories of demand, production, cost and pricing with emphasis on applications and the forecasting of business and financial conditions. Quantitative methods are stressed.
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  • PMBA 320: Financial Management

    4.00 Credits
    Golden Gate University-San Francisco

    Looks at the field of financial management from a managerial perspective. You will focus on understanding capital budgeting and on planning and control decisions: how the firm146s funds are to be allocated across the universe of global investment opportunities, and how the success of these efforts are to be monitored and evaluated. In addition, liquidity or cash management, a daily preoccupation of the financial manager, will be explored. You will learn the concepts, tools, and techniques necessary to making value-adding decisions in the SBU. In the process, the integration of finance with the other functional areas and strategic concerns of the firm will be emphasized. Presents coverage of the international aspects of financial management. Case analysis and team projects are used as appropriate.
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  • PMBA 325: Management and Communications

    4.00 Credits
    Golden Gate University-San Francisco

    Conducts an in-depth study of how organizational design, corporate cultures, managerial process and communication make up the essential qualities of excellent global companies. You will conduct an in-depth study of management decision making, leadership styles and managing during uncertainty and crisis. This will include the principles of management, staffing, planning, organizing, controlling, leading, and communicating, as well as management concepts of motivation, morale and cross cultural communications. Students are encouraged to develop individual evaluative criteria for communications style with the aid of the instructor and peers.
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  • PMBA 330: Innovation and Technology Management

    4.00 Credits
    Golden Gate University-San Francisco

    Explores the theory and practice of managing innovation and technology and their role in competitive business situations in a global economy. You will examine the strategic and managerial issues related to the adoption and implementation of new technologies and to the innovation process. Product, process and information technologies will be covered through case studies, readings and class discussions. Emphasis will be placed on technology planning, development and acquisition, global sourcing and managing the technically oriented business functions.
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  • PMBA 335: Marketing Management

    4.00 Credits
    Golden Gate University-San Francisco

    Discusses theory of modern marketing with a strategic emphasis on integrating marketing activities with company objectives, the customer and environmental opportunities. Key topics covered include market research and segmentation, product positioning, pricing policies, distribution channels and promotion/ advertising/selling. You will be exposed to marketing in a variety of contexts such as for-profit, non-profit, internet and the global context. Course involves both individual and group work culminating with the production of an original marketing plan written by each student.
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  • PMBA 340: Operations Management

    4.00 Credits
    Golden Gate University-San Francisco

    Introduces operations management as a key functional area of management in an international business and explores its links with other key functional areas of the firm. You will learn about the acquisition and allocation of resources, product and process design, process improvement techniques, global supply chain and materials management, operation of the production system, and technology deployment to support and improve the entire value chain. Both manufacturing and service systems will be explored. You will be introduced to contemporary operations management issues, such as just-in-time systems, flexible production systems, agility, mass customization, process reengineering, and quality management programs.
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  • PMBA 345: Contextual Environment of Business

    4.00 Credits
    Golden Gate University-San Francisco

    Examines the critical impact of non-market forces including the international, legal, political, social, environmental and cultural roles played by the business enterprise in conducting global business. In addition to purely legal concerns, a major emphasis of the course is also the ethical, social and environmental obligations of both the individual manager and the corporation as a whole.
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  • PMBA 350: Developing Personal Leadership

    4.00 Credits
    Golden Gate University-San Francisco

    Using a workshop method, this course is designed to provide you with opportunities to learn and obtain skills and knowledge necessary for developing an effective personal leadership style as well as a career and life plan. The focus of this class is on developing an understanding of emotional intelligence and how to develop a concrete action/ development plan that integrates self-awareness with a life goal. This, in turn, results in career/life style choices that fit your personal vision.
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  • PMBA 355: Strategic Management

    4.00 Credits
    Golden Gate University-San Francisco

    Covers the development and implementation of strategies for gaining competitive advantage in a global economy. You will consider the strategic problems encountered by top-level managers in a competitive global market from an integrated perspective. You will learn varied approaches to analyzing strategic situations, developing a competitive strategy and managing policies to implement these strategies including: controlling organization-wide policies, leading organizational change and the allocation and leverage of resources. You will consider such emerging topics as global strategy, competitive dynamics, technologybased competition, business-governmental relationships, corporate social responsibility, ethics, environmental and cooperative strategy.
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  • PR 320: Contemporary Public Relations

    3.00 Credits
    Golden Gate University-San Francisco

    Provides a conceptual framework for understanding public relations and its role in present-day social and business environments. You will briefly learn about the evolution of public relations practice from its beginnings to its present professional status. This course will emphasize both the principles as well as the nuts-and-bolts of planning and implementing a public relations campaign, including planning, selecting and developing appropriate publicity tools and evaluating the effectiveness of the program. You will also learn techniques for managing the public relations function within organizations, the public relations process as well as professional and legal issues. Prerequisite: Students must pass the English Placement Test or complete ENGL 301 Graduate Writing II with a grade of B or better before registering for this course.
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