[PORTALNAME]
Toggle menu
Home
Search
Search
Search Transfer Schools
Search for Course Equivalencies
Search for Exam Equivalencies
Search for Transfer Articulation Agreements
Search for Programs
Search for Courses
PA Bureau of CTE SOAR Programs
Transfer Student Center
Transfer Student Center
Adult Learners
Community College Students
High School Students
Traditional University Students
International Students
Military Learners and Veterans
About
About
Institutional information
Transfer FAQ
Register
Login
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
MKT 331: Business- to- Business Marketing
3.00 Credits
Golden Gate University-San Francisco
Provides a strategic view of industrial and other business-to-business marketing. You will gain experience in solving marketing mix problems over the product life cycle and will learn about the impact of technology, derived demand, complex buying processes, and customization. You will study the impact and use of business e-commerce exchanges and other web-based techniques. The case method is used. Prerequisite: MKT 300.
Share
MKT 331 - Business- to- Business Marketing
Favorite
MKT 332: Sales Management
3.00 Credits
Golden Gate University-San Francisco
Focuses on the operating and management problems of salesmanagement executives. You will learn how to relate the sales function to other functions of business and will study techniques for estimating sales potential, forecasting sales, manning territories, and selecting, training, supervising and compensating the sales force. You will learn about sales force automation tools, including web methods. Case method used. Co-requisite: MKT 300.
Share
MKT 332 - Sales Management
Favorite
MKT 334: Services Marketing
3.00 Credits
Golden Gate University-San Francisco
Focuses on the distinctive aspects of service organizations including the importance of service quality and how marketing goals, mixes and strategies are tailored accordingly. You will learn about new developments in the marketing of services, including the Internet, and how they apply in different settings, including financial, professional and not-for-profit. Case studies are used. Co-requisite: MKT 300.
Share
MKT 334 - Services Marketing
Favorite
MKT 335: New- Product Decisions
3.00 Credits
Golden Gate University-San Francisco
Examines the issues, strategies and approaches associated with developing, introducing and managing new products and services. You will learn methods for identifying business opportunities, market segmentation, idea generation, concept development and testing, market testing and introductory market programs. Case studies are used. Co-requisite: MKT 300.
Share
MKT 335 - New- Product Decisions
Favorite
MKT 336: Marketing Research
3.00 Credits
Golden Gate University-San Francisco
Surveys the principles and techniques of marketing research, with emphasis on survey methods. You will gain an in-depth knowledge of the planning and execution of market-research projects, including the acquisition and analysis of both primary and secondary data; use of statistical methods; questionnaire design; interview methods, including the Internet; testing and communication of results achieved. Case materials are used. Prerequisites: MKT 100 or MKT 300 and MATH 40 or MATH 240.
Share
MKT 336 - Marketing Research
Favorite
MKT 337: Marketing Strategy and Planning
3.00 Credits
Golden Gate University-San Francisco
Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covered is planning for longrange market development. Case studies. Prerequisite: MKT 300.
Share
MKT 337 - Marketing Strategy and Planning
Favorite
MKT 338: Consumer Behavior
3.00 Credits
Golden Gate University-San Francisco
Studies the influence of consumer behavior upon marketingmanagement strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations, readings and case materials. Co-requisite: MKT 300.
Share
MKT 338 - Consumer Behavior
Favorite
MKT 339: Advertising Strategy
3.00 Credits
Golden Gate University-San Francisco
Covers the uses of various media in formulating an overall consumercommunication strategy, with an emphasis on consumer-targeting techniques and media-mix programming. You will learn about the advantages and disadvantages of differing types of advertising vehicles, including the Internet, in reaching the target audience. The course uses a variety of readings and case materials. Co-requisite: MKT 300.
Share
MKT 339 - Advertising Strategy
Favorite
MKT 343: International Marketing
3.00 Credits
Golden Gate University-San Francisco
Examines the following processes: estimates of market potential, pricing and distribution strategies; role of communications in serving markets outside the US, serving these markets through branches, the Internet, warehousing operations, international brokers and traders and foreign affiliates; analyzing markets in countries with different cultural, political and economic characteristics. Reviews marketing and distribution methods in selected US and foreign companies.
Share
MKT 343 - International Marketing
Favorite
MKT 352: Advanced Marketing Issues in E- Business
3.00 Credits
Golden Gate University-San Francisco
Gives you answers and takes you deep into the marketing arm of the e-commerce business landscape. You will learn how marketing decisions and business models interact and support one another. You will learn about privacy and security, technology issues, online branding, customer interface and community building. You will view the Internet as a channel, then analyze how integrated multi-channel marketing and customer management work. Finally, you will learn to apply marketing research and public policy to database marketing. This course will go substantially beyond the introductory marketing course in e-commerce. Prerequisite: MKT 300.
Share
MKT 352 - Advanced Marketing Issues in E- Business
Favorite
First
Previous
31
32
33
34
35
Next
Last
Results Per Page:
10
20
30
40
50
Search Again
To find college, community college and university courses by keyword, enter some or all of the following, then select the Search button.
College:
(Type the name of a College, University, Exam, or Corporation)
Course Subject:
(For example: Accounting, Psychology)
Course Prefix and Number:
(For example: ACCT 101, where Course Prefix is ACCT, and Course Number is 101)
Course Title:
(For example: Introduction To Accounting)
Course Description:
(For example: Sine waves, Hemingway, or Impressionism)
Distance:
Within
5 miles
10 miles
25 miles
50 miles
100 miles
200 miles
of
Zip Code
Please enter a valid 5 or 9-digit Zip Code.
(For example: Find all institutions within 5 miles of the selected Zip Code)
State/Region:
Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Federated States of Micronesia
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Marshall Islands
Maryland
Massachusetts
Michigan
Minnesota
Minor Outlying Islands
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Northern Mariana Islands
Ohio
Oklahoma
Oregon
Palau
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virgin Islands
Virginia
Washington
West Virginia
Wisconsin
Wyoming
American Samoa
Guam
Northern Marianas Islands
Puerto Rico
Virgin Islands