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MGT 366: Methods of Action Research and Consultation
3.00 Credits
Golden Gate University-San Francisco
Applies both classical and contemporary organization theory to complex organizations. Examines diagnostic and analytic research skills and assessment of organizational phenomena that need to react to external conditions. You will practice methods and skills for consulting together with action research methods. A major field-based research project, which can include an action intervention component, is required. Prerequisites: MGT 140 or MGT 141; UGP 100; and MATH 40 or consent of the department.
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MGT 370: Strategic Human Resource Management
3.00 Credits
Golden Gate University-San Francisco
Analyzes the critical role of human resource management in achieving an organization's strategic objectives. Examines techniques for developing a holistic, integrated approach toward the various human resource functions that is aligned with the organization's strategy. Compares and contrasts models of traditional human resource management with strategic human resource management and the application of strategic HR in a variety of traditional and nontraditional organizational settings. Prerequisite: MGT 346.
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MGT 370 - Strategic Human Resource Management
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MGT 396A: ZZ Selected Topics in Management
1.00 - 3.00 Credits
Golden Gate University-San Francisco
Address significant, topical and practical problems, issues and theories in management. Topics are compiled and selected by the department chair. This course may be taken more than once, provided the same topic is not repeated. Prerequisites will vary based on topic.
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MGT 396A - ZZ Selected Topics in Management
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MGT 398: Internship: Management
3.00 Credits
Golden Gate University-San Francisco
Offers you the opportunity to receive graduate-level work experience in management. You are responsible for your own placement in an internship approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. Prerequisite: consent of the department.
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MGT 399: Directed Study
1.00 - 3.00 Credits
Golden Gate University-San Francisco
Provides an opportunity for the advanced student with a specific project in mind to do reading in a focused area and to prepare a substantial paper under the direction of a faculty member. Only one directed study course may be taken for credit toward a master's degree. Prerequisite: Completion of six graduate seminars in the Advanced Program; consent of the department.
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MGT 399 - Directed Study
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MKT 100: Principles of Marketing
3.00 Credits
Golden Gate University-San Francisco
Provides an introduction to the theory and practice of marketing. You will learn about price policies, channels of distribution, promotion techniques, the management of products and services, and marketing research. The course also covers the impact of government regulations and competitive practices, integration of marketing with other activities of the business enterprise, and strategic implications of marketing actions.
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MKT 102: Consumer Behavior
3.00 Credits
Golden Gate University-San Francisco
Investigates the cultural, psychological and behavioral factors affecting consumers' actions and the demand for consumer products and services. You will learn the impact of consumer behavior on the marketing strategies of firms and the role of marketing in shaping consumer demand. Prerequisite: MKT 100.
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MKT 102 - Consumer Behavior
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MKT 103: Marketing Research
3.00 Credits
Golden Gate University-San Francisco
Examines the research methods and techniques applicable to problem solving in marketing. Through a project-based class, you will learn to prepare a market research proposal, gather survey data, statistically analyze results and present a professional report. This class emphasizes the importance of marketing research in domestic and international markets. Students also gain a sound knowledge of internet-based research tools. Prerequisite: MKT 100.
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MKT 103 - Marketing Research
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MKT 105: Integrated Marketing Communication
3.00 Credits
Golden Gate University-San Francisco
Analyzes the total range of activities involved in marketing communication: advertising, selling, sales management, public relations and sales. You will learn strategies and tools to develop favorable inter- and intracompany relationships. Prerequisite: MKT 100.
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MKT 105 - Integrated Marketing Communication
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MKT 120: Business Marketing and Sales
3.00 Credits
Golden Gate University-San Francisco
Covers the development and application of marketing and sales principles and skills in the business-to-business setting. You will learn how to analyze business buying behavior. You will learn about industrial product planning, channel decisions, promotional applications and pricing practice in the business-to-business context. You will learn the techniques of good selling skills and the techniques for organizing, staffing, motivating and evaluating the sales force. You will learn about customer relationship management and the common kinds of CRM software. Prerequisite: MKT 100.
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MKT 120 - Business Marketing and Sales
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